Graphic design is the art/profession of visual communication that transmits information to the audience by blending images, words, and ideas, specially to achieve a particular effect. Graphic design is communication design. A way to express ideas through visualization and design.
7 Basic Principles of Graphic Design
- Color and Space
The definition of balance in graphic design refers to how the elements are arranged in the design space and the visual weights are evenly distributed. Objects may not display correctly if they are not balanced on the vertical axis. Each design element has its own visual weight that needs to be adjusted to create a functional design. For best results, make sure your design is vertically, horizontally, and diagonally balanced.
Visual hierarchy is an important principle in design because it defines the importance and order of elements in a composition. It impacts the order wherein your target market perspectives your content. Order can greatly affect understanding, results, and value.
Contrast is an important principle in all forms of art, as it draws the client’s attention to the key elements of design. It is important to maintain a distinction between similar elements in the design. This improves the readability of the entire layout. Contrast occurs when design elements are placed on opposite sides of each other on the layout. Here is an example: Big vs Small,
Dark vs light, Modern vs tradition and Thick vs thin.
Alignment means the placement of different elements associated with different boundaries or edges of the tolerance area. Consistency in the definition of graphic design is not so different. Literally, it means the graphic and text lining associated with the various edges of the design canvas.
proximity is the idea that placing similar design elements closer together creates a more effective visual design. This is because the physical position of each element in the design establishes its spatial relationship with other features on the page. By placing two elements close together in a composition, you show the viewer a direct connection in the image that can tell a story, reveal structure, or explain an idea.
Color and Space :
A pop of color can add a lot of impact and dramatic appeal to your graphic design. A designer”s choice of colors can make any image stand out or look boring. After all, colors evoke emotions, meanings and thoughts in certain ways. By understanding the role of color and color theory, designers can apply this understanding to create effective graphic designs.
Space can be defined as the distance and/or area between design objects or elements. For example: If you place an image on your page, any area without an image represents a space. Also, it is sometimes called white-space or negative space. Negative space gives the eye a place to rest, which stimulates the reader to see and absorb other elements on the page. It communicates the underlying message of the design very well
Rhythm refers to the connection between elements in the piece and how they interact together. Rhythm usually happens in one of three ways.
- Regular Rhythm
- Flowing Rhythm
- Progressive Rhythm