This is a kind of marketing that focus only specific group of people or business. For instance, In Google ad Campaign, you can run the ads in tour preferred area, targeting specific group or business.

Below the line advertising involves, direct mail campaigns, trade shows, catalogs, and targeted search engine marketing.

Below the line promotion usually target the individuals based on their needs. This promotion gives estimated return on investment. e.g., Sales promotion.

• Door to Door marketing
• Exterior location marketing
• Direct email marketing
• Inbound marketing

Door-to-Door marketing technique is a direct selling method, it is a canvasing technique used for sales, marketing, advertising, and campaigning. This technique involves a sales representative who go to visit their customers homes to promote their product.

Exterior location marketing or location-based marketing refers to the marketing using mobile device where we target specific users based on their current or previously visited location.

• Sending location-based notifications.
• Collecting location data.
• Building location-based user profiles.
• Location-based re-targeting.

According to the study by the location-based marketing Association, 25% of marketing budget spent on location-based marketing and over 50% of brands are using location data to target customers.

Direct email-marketing is an email-based campaigns where advertisements are shared to the targeted list of recipients. It looks like the web-based content rather than normal email messages.

Inbound marketing strategy utilizes many forms of pull marketing like content marketing, blogs, events, SEO, and other to create brand awareness. This completely depend on brain rather than budget.

Inbound marketing is sustainable and cost-effective method to generate more relevant leads and can create a better impression on your brand.

Inbound generally means something moving inward towards some direction. So, in marketing it describes that the customers moving towards some particular brand or product hence its name.

As BTL marketing is cheap and suitable for any type of budget. So, with your budget you can easily get the genuine leads perhaps not more but potential leads are guaranteed.

SEO - $500 to $20,000+ per month

Email marketing- $300 to $5000 per month.

Google ad- $9000-$10000 per month

Facebook ad- average cost $1.72

Through BTL, you can easily communicate with your customer personally whenever they rise queries, help, and feedback.

Digital marketing is actually Through the Line (TTH). It integrates both the ATL and BTL activity as its main focus is conversion.

To start the campaign first

1. By creating a form in your website and insist your visitors to subscribe it
2. Now, collect those email ids of your customers who subscribing using their email account
3. Create a list of customers
4. Offer an incentive
5. Consider email laws and regulations
6. Write great engaging content
7. Send an introduction mail
8. Schedule your email carefully
9. Send notifications regarding new arrival or service.
10. Start getting genuine leads

The Automated email marketing is sending the emails to your customers and prospects automatically based on schedule or trigger.

• customer list
• newsletter subscribers
• daily email list
• demographics, such as age, location, or job title
• interests, (marketing, sales, etc)

PPC refers to Pay-Per-click advertising campaign where advertisers pay each time when their ad get clicked.

Sign-in to your google ad account

Click Campaign from left-side menu

Click plus button à select new campaign

Select a goal for your campaign

It none of the goals suits you then select “Create a campaign without goal guidance”

PPC ads appear in a search engine results page of search engine like google, Bing, yahoo, etc. The ads will appear according to the keywords.

Actually, there is no clear-cut answer for this question, because Google ad costs varies depending on the industry, customer life cycle and current trends.

BTL suits for small business as it’s a cheap and easier way to reach mass clients.

Newspaper is a Print media, articles and campaigns are global hence it comes under ATL.

BTL enable direct contact with your customers

It creates brand awareness

BTL makes regular brand presence

It handles dynamic strategies; hence it makes brand memorable

Allow audience to get better insights.

1. Use AI enable Photo booths with your brand on background.
2. Tweet or Social café
3. Photo mosaic wall
4. 3D Hologram

To emphasize your brand in important

To create brand awareness by launching new product or the existing one

Strengthen the customer relationship

Engage more customers at the place of events

Can get valuable feedback

Generate memorable brand identity

Emotional connection with your customers.

Brand activation is one of the BTL activities which create a bridge between brand and the customers by connecting emotionally with the them through interactions.

The advertising type that is promoted in all forms of media apart from mainstream platforms such as radio and television. Most of the below the line advertising campaign includes mail campaigns, catalogs, trade shows and search engine marketing which is highly focused and targeted.

Mail, direct phone calls, trade shows, catalogs, search engine marketing, targeted internet marketing, blogger recommendation, subscribers invitation, link to social post

Running a contest, quality content in all digital platforms, app ads, Search Engine Optimization are some of the examples of below the line advertising.

Although below the line marketing covers a smaller sector in comparison to above the line marketing, it still is effective in getting meager amount of promotion for media related release.

Below the line advertising is very cost effective when the focus is on a smaller group of audience.

The cost of below the line advertising is solely dependent on the product that has to be promoted and the medium that has to be used.

On the basis of the product the decision has to be taken. If the product and the budget plan is limited and targeted only to a small group of audience, then below the line advertising is the best choice.

The products that are promoted through below the line advertising are generally service industry.

The tax deduction of below the line is based on its qualified business interest deduction which is also known as QBI deduction.

Maker Street, Crowd, BFJ Media, Heard Agency, SAVV Digital, Direct Marketing Agency, New Limits, Brandcraft, Explanimate, Spacey Studios, Mode Games

The budget of below the line advertising in solely dependent on the product promoted and the medium used for promotion.

Direct mails, catalogues, pamphlets, letters, social media promotion, targeted marketing.

The reach of below the line promotion is highly based on a small group of audience. This might not bring in a huge range of profit or promotion.

Event Solution, ABC Mediamix, E4 Events & Promotion, Rohi Enterprises Pvt Ltd, Vlocal Enterprise Pvt Ltd, Itsmec Pvt Ltd, Trinity Creative Mantra

Below the line marketing first decides the product to advertise. The team then decides the budget and then the medium. The varied mediums of below the line promotion are trade shows, direct mails, social media campaign etc.

Digital SEO, Infinitive Media Agency Pvt Ltd, Crazy Hippos Advertising Pvt Ltd, Theos, Fingerprints, Prime Advertising

Below the line promotion is a form of marketing that focuses on a small category of audience and mainly works on non-mainstream tools like direct mailing, phone call etc.

Optoqus Sky Media Pvt Ltd, I M Solution, Mediatalk Communications Pvt Ltd, Disha Innovations, Balaji Media Group

The cost of below the line is lesser than above the line and is solely dependent on the product and medium used for promotion.

CMC Advertising, The Space INC, Keyon Publicity, Shiv Enterprises, Honey Money Media, Doodle Genie, Neevstone Advertising and Media, R K Advertising, Mehta Advertising Agency

Below the line thinking is a closed and pessimist form of thinking that focuses only on denial, defensiveness, blame game and excuses.

While below the line promotion promotes on a closed manner with non-major tools, above the line promotion advertises products on an open manner with major elements such as television and radio.

The marketing strategy of below the line promotion is to promote in platforms other than mainstream media such as direct mail, campaigns, trade shows, catalogs.

The financial statement that has gross profit being excluded from the total is called as below the line accounting?

Below the line marketing is highly effective in promoting a product within a small group of audience. This might not be as effective as above the line, but can be used when need rises.

Below the line marketing uses digital tools such as social media, direct mailing and concentrated promotion. Thus, below the line marketing is part of digital marketing.

The behavior of an individual which is highly pessimistic and negative. Constantly focusing on negative elements and complaining.

Mail, social media, banners, pamphlets, coupons, shows etc., are below the line marketing channels.

Digital marketing manager at Noor and Zafir, Marketing Manger at MOONA, Digital Marketing Analyst at Similar Web.

The major responsibility is to be focused on the marketing tools and keep tracking the growth and reach of the promotion campaign.

Digital Marketing Executive at iSolve Technologies, Digital Marketing Manager at Artifex Private Limited, Digital Marketing Executive at Contus.

A conscious leader in below the line marketing is very considerate of the marketing outcomes and is always result oriented. They will be in a position to take the right decision that might help in the growth of the brand being promoted.

Mostly not. Below the line advertising doesn’t post contents on televisions, thus a need for cinematographer is not always prevalent.

Sparkling Ideas and Advertising Trading LLC, Signlab LLC, PrintEx Printing Press LLC, Plan B Advertising, Market Buzz International FC LLC, Mad Brush Advertising

Graphology promotes the content of below the line promotion to another level, making it highly attractive as well as vivid.

Yes, billboard advertising falls under the category of below the line marketing.

Marketing manager at Vaths Consulting,  Global Marketing Manager at Bridge Gap Solutions, Brand Manager at Ezetap Mobile Solutions.

Yes, social media promotion is below the line marketing.

Autonomous transactions stay independent of the condition under which a BOP is fixed. Thus, autonomous transaction is called bellow the line marketing.

Merchandising is the process of selling products to a consumer, it helps in the sales and revenue of a firm. Below the line promotion only helps in the process of merchandising.

A brand owner can decide on their own whether to promote their product and the means that can be used to promote their product. Thus, below the line marketing is self employed.

The profit margin is solely based on the budget of the promotion and the product that has been used for the promotion. It is hard to predict roughly.

Cognisense is regarded as the best below the line marketing agency in India.

Marketing manager at Mtandt Group, Lead Marketing Activation at Eicher, Marketing Executive at Randstad, Marketing Manager at IdeaRX.

MBA in Marketing is the ideal educational qualification for working in below the line marketing.

The average salary of a digital marketing manager in below the line marketing can be said to be ₹ 5,48,755.

Making use of latest posts or sending catalogue personally to regular customers, conducting shows in open malls.

IIM is said to provide the best marketing training in India.

Postmedia Solutions, PMG Global Digital Agency, Aktiv Studios, Ignite Visibility and Smart Sites.

The future prospect is high as below the line marketing is solely dependent of digital technologies and the technological growth all across the globe might be a great advantage for below the line marketing in the future.