How AR and VR Are Transforming Event Marketing

Augmented Reality (AR) and Virtual Reality (VR) are transforming event marketing by helping brands develop immersive, engaging and lasting experiences for audiences. These innovative technologies allow physical and digital interactions to mesh seamlessly and create limitless opportunities for marketers to engage with their audiences.

Enhancing Event Engagement

AR and VR makes events engaging and exciting. AR places digital materials in the physical environment, allowing users to view 3D content, product showcases, or gamified features using their phones or AR glasses. An AR-based scavenger hunt at a trade show, for instance, encourages participants and keeps visitors engaged. Unlike the other forms, VR builds fully-interactive spaces wherein viewers can explore a brand’s narrative, product, or service through virtual reality.

Expanding Reach Beyond Physical Events

VR makes events less geographically bound. Companies can create online events that people from all over the world can “go to” via VR headsets. Such online events help marketers connect with a wider audience at a lower cost than attending live events and traveling to them.

Creating Personalized Experiences

AR/VR allows brands to personalize experiences for users. For instance, during a car launch party, attendees could use AR to see a car viewed in various colors and environments, or VR to take it for a test drive. This kind of personalization helps increase customer satisfaction and leave lasting memories.

Driving ROI with Data Insights

The AR/VR technology also offers information on the user’s experience. Event marketers can track which AR components the participants view most or the amount of time spent in a VR environment. These data inform decisions and drive the highest ROI.

Building Brand Loyalty

By utilizing AR and VR to market their events, companies show their commitment to innovation and customer value. Familiar, fanciful moments build emotional bonds with consumers and increase brand recall.

While AR and VR technologies are just getting started, they will have no limit to the influence they’ll have on event marketing. With these tools, companies can offer customers memorable experiences with a personal touch.