Kinetic typography- Everything you need to know about it
It refers to the technical name for moving a text. This technique combines motion with text to convey ideas with a video animation format.
Types of Kinetic Typography
1- Temporary typography
This includes artefacts and temporary media. As technology advances, temporal typography has become ubiquitous in culture. In addition, the ever-increasing diversity exhibits a wide variety of cultures, styles and behaviours.
2- Dynamic layout
In a dynamic layout, the movement of letters and words is directional. Dynamic layout prioritizes composition over design and focuses on layout. Temporal typography is based on changing form relationships to form a word or sentence. Dynamic layout depends on small font sizes. However, larger fonts look more exciting and separate the layout to allow users to decode the content.
3- Scrolling typography
Like the dynamic layout, movement takes place in directional motion, and scrolling typography also places a high priority on composition over design. The movements are mapped to the background’s panning motion using the scrolling range. Words may accompany the process, but it is not relevant to the audience. Sometimes scrolling typography creates the effect of 3D imaging, and scrolling techniques indicate a relationship with the audience. By using typography, the viewer can be encouraged to move forward with the landscape.
|4- Liquid typography
Fluid typography can be forms of individual letters that are not fixed in size, identity, or location. With this category, the characters are sensitive. Using this type is that it can present the audience with multiple meanings. Fluid creates a responsive application, but it becomes a balancing act to ensure consumption does not go overboard. The fluid category combines typographic measurement and browser width.
People often use kinetic typography with standard animation programs, including Apple Motion, Adobe Effects and Adobe Flash. Arranging the text in this way creates visual appeal and makes the user want to use the application — if not overdo it. Typography can be found in commercials, movies and on the Internet.