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WHAT IS LOGO?
A logo is a symbol that’s represented by an image, shape, text, or a mixture of these components. When designed properly, a business logo communicates what a company does, its core ideals, values, and mission. A Logo is a design that represents one's organization. It is a design that is utilized by an organization for its letterhead, advertising material, and signs as an emblem by which the organization can easily be recognized also called logotype. The logotype is a graphic representation or symbol of a company name, abbreviation, trademark, etc.
Logo design is all about generating the perfect visual brand mark for a company. Hingeing on the type, a logo usually contains a symbol or brandmark and a logotype, along with a tagline.
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THE PURPOSE OF A LOGO
A logo is not only a symbol that you spot on your website, social media, and marketing materials. It serves many purposes, such as:
  • Enabling you to distinguish your brand identity. A good logo can enable customers to infer your industry, the products/services you give, the target audience, or brand values.
  • Making you stand out from the throng. The reality that you can use your brand logo to differentiate yourself from opponents is among the most significant reasons why you should expend a lot of time coming up with a different mark that enables you to make a stand.
  • Building brand distinction. A well-crafted, efficient logo can build a powerful visual association, which means that you’ll be prepared to create a strong brand in the long run.
BRAND, BRAND IDENTITY  AND  LOGO DESIGN
You must comprehend the difference between your logo, brand identity and your brand. Brands are continuously developing; however, you should always have an enormous beginning point, and that is your logo! Having a strong logo will always make rebranding your business easier in the destiny.
  • BRAND: A company’s brand is interpreted by the business name, logo or symbol, design, brand voice, and everything visual about the company. The brand also comprises the experiences customers, social media followers, fans, and possibilities have with your company.
  • BRAND IDENTITY:Brand identity is the visual representation of your brand. It’s how your brand conveys visually. Logo design is a part of your brand identity, but there’s better to it than that. It’s the language you wield, the style of photography in your brand information, the typographic intentions you make, and more.
  • LOGO DESIGN:Your logo design specifies your business in its easiest form using a logo mark, typographic solution, or mixture of both. Your logo design is the easiest visual representation of your business feasible.
 WHAT DOES LOGO DESIGN DO?
Logo Design Develops Trust and Brand Recognition: Building trust and recognition with your audience and clients can fiddle the main part of your business achievement. By having your logo design on something, you’re ensuring it lives up to the vow your brand has made, and your customers can believe it. People recognise logos. And that’s one of the main things your logo design should perform for you. Develop recognition and trust.
You Logo Design Makes Stand Out from the rivalry: Off from naming your company various things, your logo design enables you to distinguish it from your rivalry.
Logo Design Visually depicts your Brand in its Most Basic Form: It visually depicts the brand in the most basic form feasible.
Eg: The Golden Arches form an M, the initial letter in McDonald’s. However, the reality “the arches” are golden, and remind you of fries. Then the smell, then the intention. The entire logo conjures up ideas of the brand.
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DIFFERENT TYPES OF LOGO DESIGN
There are various styles of logo design, each with its stability and probabilities.
  • WordMarks:Wordmarks are a category of logo that depends on typography to visually convey the logo design concept. In this case, the logo itself inclines to be the name of the business. Some popular instances of logo design that would be deemed wordmarks are Coca-Cola, Netflix and Kellogg's. An enormous wordmark is more than assigning a trendy font—the font has a shape and a form that add to the communicative essence of the logo.
  • LetterMarks:Letter marks are related to wordmarks in that they fluctuate around typography—but rather, they are facilitated, like a monogram. When people pertain to a monogram logo, they are usually also about a letter mark. Some popular instances of logo design that would be deemed letter marks are BBC, IBM and CNN.
  • Pictorial Marks:A pictorial mark (occasionally called a brand mark or logo symbol) is a graphics-based logo. It’s possibly the image that gets to mind when you think “logo”: the iconic Apple logo, the Target bullseye, Twitter bird. Any of these companies’ logos is so emblematic, and each brand so established, that the mark alone is immediately recognizable. A credible brand mark is only an image. Because of this, it can be a tricky logo type for recent companies, or those without powerful brand recognition, to use. The hugest thing to deem when deciding to go with a pictorial mark is what image to select. This is something that will stick your company its whole existence.
  • Abstract Mark:Abstract marks are moreover visual but don't certainly rely on visual associations with preconceived ideas or iconography. They are what the name implies: visually conceptual imagery. Some popular instances of abstract marks would comprise the Spotify logo, Pepsi logo, and the logo rings for the Olympics.
  • Emblems:An emblem logo contains a font inside a symbol or an icon; assume badges, seals and crests. These logos commonly feature text and images, and expected to the historical association, they lend an impression of heritage and history. If you examine, many beer brands opted for emblem logos for a similar intention. Because in the beer market, customers believe the heritage of the brands they buy from. Also, emblems can come to be an enormous option when communicating the vibes of responsibility and tradition. That’s why educational institutions and government departments have intriguing symbols for logos.
  • Mascot logos:Mascot logos are among the best categories of logos that enable you to exemplify your brand’s face by featuring a fun character. You can deem your business and its target audience to get enthusiasm for the mascot as well. It could be a mythical character or a real person who laid the foundation of the company. The mascot can also fulfil as your brand’s ambassador.
Combination Mark logo: The combination mark may be the kind that you have been searching for. You can stir an eye-catching symbol with a dramatic wordmark to develop something different and attention-grabbing. Think about brands such as MailChimp, Dove, Doritos, and Burger King. These brands make the best instance when it comes to utilizing the image and words together. A wordmark starring the brand’s name with the symbol will make your logo versatile, and people will begin to link your name and image together. Combination marks are one of the kinds of logos that you can trademark more easily than pictorial marks.
Letter form: letterform logos are the minimalistic interpretation of monogram logos. You want to keep the overall design bold and captivating. It is struggling to design the letterform logo because you want to exemplify your brand using only one letter. Also, letterform logos are scalable. You can use the kind of logo from the web to print substances. They glance innovative and modern. Once people see the letter logo, it will conjure the brand’s full name in your audience’s mind.

ELEMENTS OF A LOGO DESIGN
  • Simplicity:Simplicity implies better than having to go to the apexes with creativity. Your logo fulfils as the foreground image that introduces people to your business, and it will also enable generate people’s preliminary impression of you and your business.

 

  • Uniqueness: It’s ever been instructed that for a logo to stand out, the design should ever be various and unique from others.

Among businesses, particularly those with a related nature, one should at least have their unique integrity to be able to entice particular audiences. Uniqueness can be attained by staying away from cliches or those that have been hackneyed by other logos.

 

  • Typography:When expanding typography to your logo design, make sure to use a font that is not too confusing to the audience’s eyes unless it serves as the major feature of your logos. When it comes to form, a logo will usually include some manner of typographic element. This can vary from a monogram-style single letter to an abbreviation or the full title of the business.

 

Most common basic fonts:

Serif

Sans serif

Script type

Decorative

 

  • Memorability:For businesses to thrive and be successful, they will want to be remembered by their past customers. Having a memorable logo will enable attain this goal. A logo should effectively make an effect in people’s minds to come to be memorable, and this does not certainly have to encompass the name of the company. It could either be the simplicity of the design, the remarkable use of colours, or the design itself.

 

Your logo design is memorable, it can also be used by people when striving to improve your business for others. When they talk about your business, they can easily specify you by way of interpreting your logo, and a memorable logo design is simple to describe, they may even be able to interpret it thoroughly. Therefore, it is very significant to make your logo memorable since it will also oversee your business becoming memorable as well.

 

  • Versatility:When it gets to logo designs, being versatile means the proficiency of the logo to glance good across various platforms. When trying to design your logo, you should ever try to check how it would look when printed on posters, business cards, flyers, product packaging, glass, or even digital media.
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A Logo Specifies Key Information About Your Business
A Good Logo also gives your customer some important information about your company: it can communicate the industry you exist in, the service you contribute, your target demographic and your brand values.
For instance, a company might use circuit imagery in their logo to indicate that they operate in the software industry. Or they might use a particular colour to communicate they are committed to being green/environmental. Or they might use a popular font to highlight that they are luxurious.
A Logo Creates Brand Recognition
Logos also leave a visual effect that remembers your customers that, well… you exist! In other words, logos can build strong visual associations with a business. This association enables customers to keep your brand in mind. Guess about brands like Nike or Mcdonald's, whose logos are so universal that they can be instantly comprehended with or without the name attached. It’s no wonder that logos are such a major part of brand identity.
WHY IS A LOGO IMPORTANT
The company logo is the emblem or visual mark that the company chooses to represent itself. The logo is very small, but it can make a big impact on your business. It has a strong impression because it is attracting the first attention. It is the foundation of your brand identity, memorable, differentiating you from your competitors, fostering brand loyalty and expected by your audience.
There are two types Logos
1.Logotype: The logotype is the name of the company that is written in a stylish way.
2.Logomark: Logomark is like graphics, symbols an other identifying things.
PROS OF LOGO DESIGN
  • It snatch attention: The logo can quickly captivate the attention of the viewers and convey the importance of the company in an interesting way.
  • It promote Brand’s loyalty: As your brand become grows , your logo will also become more familiar to a wide range of customers , and that friendliness will give you the impression that you are credible and friendly.
  • This is the basis of your brand identity: Logo design is only a part of the company’s brand, but it also serves as the basis for the whole story in which the brand is built .
CONS OF LOGO DESIGN
  • Popular symbols can actually undermine your business outlook: If your business grows and you want to expand your reach in the market, popular symbols can actually hurt your business outlook. This is because a group of customers may not respond well to your logo or completely ignore it. such symbols may not be able to elicit a meaningful response from the viewer.
  • Popular colours bring some disadvantages: Popular colours bring some disadvantages: With these colours, the logo looks like the everyday design you have seen many times before. If you use common colours,it make logo like cliché.
  • Stock images harm your business: They are cliché elements and people do not react emotionally to them. This directly undermines your outlook for fierce competition in the market. In fact, looking at these commonly used images in your logo can lead people to consider your company unprofessional and unpopular. If you want to build a unique brand identity you should avoid such an image.
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DIFFERENT USES FOR A LOGO
Websites
Showing your logo at the top of your site boosts your brand visibility and quickly tells consumers who they’re visiting.
Business Cards
Your branded business cards are a terrific way to get your name out there and provide your customers with a substantial way to remember you.
Marketing Materials
Brochures, Ads, product packaging, social media posts, newsletters – any time you develop a marketing tool or material, your logo should be standing at scrutiny.
Presentations
On the business side, your presentations should ever comprise a clear indication of the brand you exemplify – signified by your logo.
Company Communications
Comprising logos in letters, emails, memos, and other communications reinforce your brand – not only for customers but also for your employees – eventually relating your company culture with the brand exemplifying it.
MOST COMMON BRAND LOGO DESIGN
  • AUDIO LOGO (FOUR RINGS LOGO)
  • PEPSI LOGO(GLOBE LOGO)
  • TWITTR LOGO (BIRD LOGO)
THE LOGO IS DIFFERENT FROM THE BRANDING?
Logo Design is the method of formulating a logo for your company, which can be conceptual or figurative. Brands exemplify all aspects of what you need to be correlated with your business, such as slogans, colours, personality, and mission. The two are almost tied but various things.
HOW TO DESIGN A LOGO ?
  1. Begin with your brand story:Businesses want to make money. While that's real, it's not poetic, nor is it emotional enough for your user to commit to you. To truly create an efficient business, you want to sell your story more than your commodity. Before you begin developing a logo, seize some time to formulate your brand story. The way to do this is to stop thinking about what you do and begin believing why you do it.
  1. Study your opponent:Studying your opponents that fit within your brand approaches might seem odd in the beginning. However, it could give you various and unique insights into your industry. When you do thorough opponent research, you start to comprehend how they created their brand, where you are in the brand-building method, and how to take things up a notch to surpass customer goals.
  1. Look for Motivation: When looking for motivation, don't restrict yourself to just glancing at other logos. While that can be an enormous beginning point, try examining everything around you and soak up all the motivation you can discover.
When you're actively glancing for inspiration, you'll find it in some of the most surprising places. For instance, the colour of a flower or a leaf's pattern will give you some notions. You'll begin noticing various fonts instead of reading the message, and you'll see how various colours and fonts trigger various emotions.
  1. Be conscious of your colour palette and fonts: Your logo will be placed on various backgrounds, which is why you want to think about your colour differences. A good practice is to build an interpretation of your logo for both light and dark backgrounds. This might mean altering the font's colour, or it could also mean altering the colour of your whole logo. Place your logo on several backgrounds to get a fair idea. And if the fund allows, put it on notepads ,t-shirts, mugs, and a few other items to see how it glances. Selecting a font is an equally significant decision. The font you select can say a lot about your business. You could either get on with serif or sans serif.
  2. Assess logo makers: Having all the essential information about what makes a terrific logo is enormous. However, designing a logo from scrape still isn't that easy, which is why you should deem using a logo maker. All you have to do is join your business name along with a slogan, a tagline, or any different text you think might be pertinent and viola! In just a rare second, you'll get dozens of high-resolution, transparent, and black-and-white logos that are willing to use. You can grab the logo you like and customize its colour, icon, design, font, and more according to your brand approaches.
  1. Take a halt from your logo:Once you have your last logo ready, step around from it for a moment. Don't glance at it for a few days. For many days you have been fascinated by the method of designing your logo. You'll want to lend your mind a halt to look at the design from a fresh viewpoint. When you research your logo again after a few days, you might be able to place a blunder or a component that could be better distinguished.

Improve your choice: When you guess you've got the last logo ready, share it and strive for feedback.

 

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CONCLUSION
Logo design must be a different concept based on the particular design requirements of a business. The strategic use of fonts, colours, and other components should be there in the logo. But it should also be a versatile, scalable, memorable design. A contemporary logo design tells potential customers or website visitors that your brand or business is hip and engaging. A solid logo can ascertain trust and credibility.