Off-Page SEO Techniques of 2022
Off-page search engine optimization techniques have changed dramatically over the years, and this trend will continue as more search engine algorithms evolve to serve the needs of their users. Here are top off-page search engine optimization techniques that are likely to be essential in 2022.
• Use visual content: Visual content is king in many cases and can help you outrank your competition. This means using optical media, such as videos, images, infographics, in your off-page SEO techniques to get your point across quickly. Consider relevant visual content when creating landing pages for your articles or resources.
• Use influencer marketing: The best off-page strategy is to partner with influencers in your industry. Start by creating a list of influencers who have established themselves as experts and consistently publish valuable content. Reach out to each person individually, asking if you can join them on their next webinar or podcast episode. Many sites help you find and research influencers, so it’s easy to get started.
• Add Rich Snippets to Web Pages: Rich snippets are particular HTML elements that allow search engines to see what a page is about even before clicking on it. Google not only has dedicated support documentation on rich snippets but will even check your site for them and add them if they’re missing.
• Become an Infographic Maker: You can create your infographic templates with PowerPoint. You need to find some valuable data, put it into an attractive design, and get a custom infographic for promoting your business.
• Become a Speaker at Industry Conferences and Trade Shows: If you want to become an SEO authority, you need to get out there and talk about it. Become a speaker at industry conferences and trade shows. If you’re not in front of people talking about your chosen subject area, how can anyone know who you are?
There are more than 200 off-page ranking factors, and keyword optimization is still essential for search engine rankings. While these top off-page techniques may change over time, one thing that never changes is that link building is an integral part of any online marketing strategy.