SEO = Search Engine Optimization
Seo is the procedure of clinically tweaking a particular site's pages in order to get a great rank from major online search engine for a competitive keyword or group of keywords.
SEM = Search Engine Marketing
Search Engine Marketing is one efficient example Internet Marketing that involves search engine optimization. This involves planning and performing ideal approaches to get and target quality traffic to a particular site and transform this traffic into signups or sales.
SEO Specialist = Search Engine Optimization Specialist
Formerly called Search Engine Optimizers (SEO) however modified to SEO Specialist to give way and forbid confusion with search engine optimization as SEO. This term is use to describe a professional specialist performing efficient seo treatments.
SEM Specialist = Search Engine Marketing Specialist
Term utilized to describe a professional that analyzes a particular website and suggest a specific treatment to perform in order to get the wanted traffic and sales.
White Hat Procedure
Seo procedure that abide by search engines guidelines. Know as ethical procedure.
Black Hat Procedure
Seo treatment that did not adhere to online search engine guidelines. Commonly utilized by many SEO professional to get a good rank in a shorter amount of time. Effective however very hazardous procedure that might cause a certain website removed from major online search engine's database.
Online List of websites categorized by type, specific niche nation and others depending to the owner. It was generally utilized by seo expert in developing inbound link to their sites. New directories are typically accepting complimentary submissions while others need a mutual link in exchange for the submission. DMOZ is one example of web directory site. This is the most popular and considered as the greatest web directory of links in the internet today. urrently made up of thousands of volunteer editors and countless web links in its database.
Search Engine Optimization procedure that did not comply with search engine rules. Commonly used by numerous SEO specialist to get an excellent rank in a much shorter period of time. Very unsafe however efficient treatment that might trigger a certain website removed from significant search engine's database.
It was primarily utilized by search engine optimization specialist in creating inbound link to their websites.