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Social media is an internet-based communication that facilitates the sharing of thoughts, ideas, opinions, and any information via networks and communities. People use social networks to interact with their friends, family, and various communities. Companies use social applications to promote products and follow customer concerns.


Social networks have great traction in the world. With a mobile application, you can easily access these platforms. The general examples of common social media platforms include Twitter, Facebook, and LinkedIn. Newspapers, television, and radio were the main advertising forms of marketing before the advent of social media. Social networks such as Twitter, Facebook, Tumbler, and Pinterest are now being used for marketing. Today, using social media as a marketing strategy is becoming more effective than any other tactic.


Consumer companies' websites include social components such as user comment fields. Some tools will help companies to follow and analyze the caution that companies receive from social networks, such as brands and customer information collections. Small businesses can connect with local customers by creating a Facebook page and posting what they are selling, or their business event or plan. Large corporations and businesses can also create Facebook pages or Twitter accounts to post sales information, news, and more. Social networks allow companies or individuals to communicate with someone without the hassle of email and phone calls. Social networks such as Twitter and Facebook can be very important for business deals. Because, they tell the world about their specialties, sales, or licenses. Social media can create connections with other companies or potential clients. Many companies will take advantage of the opportunity to use social media. Because social media is a fast and easy way for businesses to find potential customers.


Time spent on social networks Nowadays, social networks makeup both the daily life of students and the amount of time they spend on social networks. Social media is not inherently good or bad, it's how you use it that matters. “Social media is becoming more and more mobile thanks to smartphones and tablets, giving users instant access to social networks and other web features 24/7.”When students log into and follow social networks such as Twitter or Facebook, social networks are bad because they interfere with their learning. However, social media is a great tool for connecting with colleagues or teachers.


There are no age and professional restrictions on social networks. People of all specialties, professions, and ages chat relentlessly, learning about brands, and learning new things. It is generally accepted that social media advertising is more suitable for the B2C market. However, the latest features of these tools can stimulate B2B and P2P markets.


Social media is about persistence. One of the most important things to be successful on social media is to keep posting. In fact, I think this is the most important thing. I often get into social media and see people posting daily for weeks... and doing nothing! They don't post anything for days or months. It's a shame to start strong and then lose momentum. Posting and following consistently is one of the best ways to increase your social media presence.


So social network sites are useful for your business because they can attract new customers/clients. It is important to select a channel adapted to the type of industry. Once you have selected, you must find the best calendar to publish the content on social networks. This step is essential for successful digital campaigns.


Functions of Social Media


  • Best way to New trends and ideas
  • Connect with existing audience and new viewers
  • Generate attention and traffic to your work
  • Create, craft, and strengthen your brand
  • Promote your Brand and Company

Since social networks are always modified, it is important to respond to the evolution of the platform and continue looking for ways to optimize the use of available tools.

  1. Most Popular Social Media Platforms in 2022 :


    • Instagram
    • Facebook
    • Twitter
    • YouTube
    • Pinterest
    • LinkedIn
    • Snapchat
    • TikTok
    • WhatsApp


    Instagram: Instagram is a photo and video sharing social app accessible on Android and iPhone .this app is founded by Kevin Systrom and Mike Krieger. People can upload pictures or videos and share them with their followers or with a select group of friends. You can also view, comment and like posts shared by your friends on Instagram also tag them too. You can contact them by either video calls or voice calls also you can add filters while in a video call if you want. You can use hashtags if you are going to upload any post .it makes you get more viewers and followers. And also you can search with hashtags for any information. Instagram that we can use as a private account and public and business account too.


    Facebook: Facebook is an application and website that will help to connect people from all around the world. You can connect with people wherever or whenever you want. Facebook to stay connected with friends and family, to find out what is happening in the world, and to share and express what matters to them. Facebook was discovered by Mark Zuckerberg, Chris Hughes, Dustin Moskovitz, and  Eduardo Saverin in 2004. All of them were students at Harvard University.


    Twitter: Twitter is a type of free social networking site and also a micro blogging service where users can upload short posts such as pictures, texts, videos, links, etc… the posts are called tweets. The maximum text content of a Tweet can contain up to 280 characters. Registered Twitter users can post, share, like and reply to tweets. In the case of Non-registered users, they can only read tweets.


    YouTube: YouTube which means a  free video-sharing website .it is very easy to watch online videos and easy to use. Even You can be made and upload your own videos, and blogs to it share with others also.


    Pinterest: This image-sharing app is very user-friendly and most people use Pinterest as inspiration because, it gives the latest collections and new brands, concepts, or products. It gives the users fashion ideas and more.


    LinkedIn:  it is designed for the purpose of job and business-related things. It is fully formal.


    Snapchat: Snapchat is a free application that is used to take and share photos, videos, stories text, etc…Snapchat is now very popular. All people use this app for entertainment within a short period. Even you can message your friends.


    TikTok: TikTok is an entertaining social media which you can create, share, and find out short videos of up to 15 -30 seconds. This app is mainly used by youngsters to share creativity and talents such as dancing, singing, acting, comedy, etc…


    WhatsApp: It is a messaging platform in which we can make video calls, and voice calls with an individual or groups including up to 8 members. Also, you can share your good moments with your friends and family by putting the status.


    Wikipedia: Wikipedia is a free encyclopedia that opens content for a joint community. Anyone registered in Wikipedia can create publications. Records are not required for changes.

  1. Benefits of Social Media


    Increase the audience: Social networks can help entrepreneurs and artists to build viewers for their work. In some cases, the social network eliminates the need for a distributor. Indeed, anyone can load content and run online commercial transactions. For example, amateur musicians can publish songs on Facebook and can quickly get their visibility among friends of friends.


    Business and product marketing: These platforms allow companies to rapidly publish products and services to a wide range of audiences. Companies can use social networks to follow and try new markets. In some cases, the content created in the social network is a product.


    Quick user visibility:  Social platforms let people communicate easily  and also help to exchange ideas or content quickly



    Important steps to do  when starting your digital marketing:


    choose the correct type of social media channel that is perfect for your Business: If you run a restaurant, Instagram can be a great tool for you. You can release beautiful kitchen photos and the restaurant atmosphere. Therefore, you can attract new customers.


    Find out and examine your content: One way to figure out your suitable social media is by analyzing your content and performance.


    Identify the best time for a digital campaign: If you decide to announce a business with social networks, you will need a more detailed report. and also you need to find out proper suitable timing too



    Social media can be a valuable business tool that provides so many benefits. it helps to Engage with your audience and increase website traffic. Still, there are also Disadvantages, including the required resources and negative reviews.



    Advantages of Social Media


    Brand Reputation: They can respond immediately to industry developments and can be considered leaders or experts in their field. This can help improve how your audience perceives your business.


    Cost friendly: It is much cheaper than conventional advertisements and promotion activities. The cost of maintaining the presence of social networks is minimal. If you choose to invest in a paid ad, you can spend money or a small expenditure, as allows your budget.


    Target audience: Consumers can find the most useful use via social media platforms. You can choose to maintain your existence on a specific platform along the target audience.


    Customer Communication: You can improve customer service and respond to reviews effectively. A positive review is public and can convince other potential customers. Negative feedback indicates areas for improvement.


    Awareness of Brand: Brand awareness stands for a marketing term that defines the degree to which customers perceive a product by its name. Building brand awareness is an important step when encouraging a new product or resurrecting an existing brand. Ideally, brand awareness contains the qualities that differentiate a product from its competitors.


    Brand Loyalty: You can build relationships with your consumers via social networks. This can help build loyalty and support.

  1. Disadvantages of Social Media


    Extreme Ads:  In today’s online marketing, ads dominate. Social media companies are very aware of that too. you all are frustrated with ads. Advertisement is the main channel for these giants to make money on their platforms. That’s why they really focus on promoting and luring people to use their ads platform.


    You must stay involved and active:  Speaking of time-consuming things, social media marketing requires you to always be involved, keep an eye on your marketing activities, and be active. Every expert knows that to be successful in a social media marketing strategy, you need to invest time and money to get the most out of it.


    Security and Privacy Issues: One of the biggest disadvantages of social media marketing is security and privacy concerns. Your information and data will never be safe as social media platforms are common targets for hackers and unethical individuals. To get the most out of your marketing efforts when advertising using social media platforms, the first thing you need to do is provide information publicly or privately.


    This does not work for all groups of people:  They cannot target everyone who organizes themselves with advertising efforts on social networks. This is due to the fact that non-human organizations use social networks in different ways. In fact, some organizations may not be a gift for social networks. This is the cause of the online advertising strategy and wants to study objective viewers.


    Time: Major misconceptions people have about social media: it is free. free, or inexpensive social media tools are available, but you will need to spend a lot of time understanding them and learning how to use them. Because time isn't exactly free. Any company that has successfully integrated social media into its marketing strategy knows how long it takes to learn and implement.


    Importance of Timing to post on Social Media


    All are using social networks for your personal needs like connecting with your friends and family. However, if you have a business, keeping a business page on a social network is as important as having an appropriate commercial website.


    Therefore, if you are running a business, plan to maintain your business digital presentation as much as possible. One of the main issues for publishing on social networks is to find the right timing. It is essential to find a time space for viewers to check your content/posts on social networks. Otherwise, there are only a few users looking at publications. The main reasons for time and posting on social media is:  first of all This increases the level of digital interaction. The timely publication will help you get more likes, re-posts, subscriptions, and re-tweets. This will increase your website traffic. Here's how it works: Subscribers view your business pages and view your content. If your audience is interested in this post, they will visit your site to learn more about the services or products you offer/sell. It allows you to listen, get informed, and participate in larger conversations. Also by regularly showing up and posting, you gain a major advantage by making your brand a trusted member of the community and getting people to buy from a brand they trust.



    The new Best Times to post on Social Media in 2022


    • Generally, the ideal time to publish on social networks is 7:00 p.m. and 3:15 p.m. 8:41 am Friday, Wednesday, and Monday.


    • The best time to publish on Instagram is 9:01 AM, 7:59 PM, and 9:00 AM on Wednesday, Tuesday, and Friday


    • In the case of Twitter, that are 10:00 AM, 8:38 AM, and 9:26 AM on Wednesday, Friday, and Thursday.


    • The nicest times to post on LinkedIn are 12:00 PM, 10:00 AM, and 1:00 AM on Tuesday, Thursday, and Wednesday.


    • The best times to post on Facebook are about 7:00 PM, 7:00 AM, and 3:15 PM on Friday, Wednesday, and Monday.


    • 12:00 PM, 6:17 PM, and 8:02 PM on Friday, Tuesday, and Thursday are the best time to post on Pinterest.



    Best time to Post on Social Media


    • The perfect time to publish the social media content in 2022 is the target audience time zone at 7:00 pm, 3:15 pm, and 8:41 am.


    • According to the target audience, perfect hour-long periods to post on social media are 9:00 AM, 7:00 PM, and 10:00 AM


    • The worst hour-long periods to post on social media are 2:00 AM, 3:00 AM, and 1:00 AM according to your audience.
  1. The best time better to publish on social networks to boost your reach is as follows:

    1. 7:00 PM
    2. 3:15 PM
    3. 8:41 PM
    4. 2:00 PM
    5. 3:18 PM
    6. 8:30 PM
    7. 1:00 PM
    8. 3:00 PM
    9. 4:00 PM
    10. 8:00 PM


    10 best hour-long periods to post on social media

    1. 9:00 AM
    2. 7:00 PM
    3. 10:00 AM
    4. 8:00 PM
    5. 3:00 PM
    6. 11:00 AM
    7. 9:00 PM
    8. 5:00 PM
    9. 8:00 AM
    10. 12:00 PM

     In the case of worst :

    1. 2:00 AM
    2. 3:00 AM
    3. 1:00 AM
    4. 4:00 AM
    5. 5:00 AM


    Best time to post on Instagram

    1. 9:01 AM
    2. 7:59 PM
    3. 9:00 AM
    4. 8:00 PM
    5. 7:59 AM
    6. 8:01 PM
    7. 12:01 PM
    8. 8:00 AM
    9. 11:01 AM
    10. 11:58 AM


    Hour-long times are:

    1. 9:00 AM
    2. 7:00 PM
    3. 12:00 PM
    4. 10:00 AM
    5. 11:00 AM
    6. 8:00 AM
    7. 2:00 PM
    8. 8:00 PM
    9. 5:00 PM
    10. 3:00 PM


    The best Time To Post On Facebook are:

    1. 7:00 PM
    2. 7:00 AM
    3. 3:15 PM
    4. 10:00 AM
    5. 6:00 AM
    6. 2:00 PM
    7. 12:00 PM
    8. 12:30 PM
    9. 5:00 PM
    10. 9:00 AM


    Worst are:

    1. 2:00 AM
    2. 3:00 AM
    3. 12:00 AM
    4. 4:00 AM
    5. 5:00 AM



    The best days are:

    1. Friday
    2. Wednesday
    3. Monday
    4. Tuesday
    5. Thursday
    6. Sunday
    7. Saturday


    The best Time To Post On Twitter  are:

    1. starting from 9 A.M. up to 1 P.M. Tuesday
    2. up till 12 P.M. on Thursday and Friday
    3. up to 2 P.M. on Monday
    4. up till 4 P.M. on Wednesday


    Best hour-long periods

    1. 9:00 AM
    2. 9:00 PM
    3. 10:00 AM
    4. 7:00 PM
    5. 8:00 PM
    6. 6:00 PM
    7. 11:00 AM
    8. 8:00 AM
    9. 10:00 PM
    10. 5:00 PM

    The best time to post on Twitter to see maximum engagement is 9 am on all days of the week. Twitter at 5:00 pm and 6:00 pm on happy hour evenings increase engagement as people simply leave work and check their feeds.


    Fridays after 3 pm and weekends are the worst days to post on Twitter as people start preparing for the weekend from mid-Friday.


    The best Time To Post On LinkedIn are:

    • 12:00 PM
    • 10:00 AM
    • 1:00 AM
    • 2:57 PM
    • 8:00 AM
    • 2:56 PM
    • 3:00 PM
    • 2:00 PM
    • 9:00 AM

    10 )10:50 AM


    Best hour-long periods:

    1. 3:00 PM
    2. 10:00 AM
    3. 2:00 PM
    4. 11:00 AM
    5. 12:00 PM
    6. 6:00 PM
    7. 4:00 PM
    8. 5:00 PM
    9. 1:00 PM
    10. 8:00 AM


    Days are:

    • Tuesday
    • Thursday
    • Wednesday
    • Friday
    • Monday

    6) Saturday

    7) Sunday



    Best time to post on Pinterest:

    1. 12:00 PM
    2. 6:17 PM
    3. 8:02 PM
    4. 8:00 AM
    5. 9:10 AM
    6. 10:29 AM
    7. 4:58 PM
    8. 6:30 PM
    9. 7:14 PM
    10. 7:50 PM



    Best hour-long periods:

    • 6:00 PM
    • 8:00 PM
    • 12:00 PM
    • 4:00 PM
    • 9:00 PM
    • 7:00 PM
    • 5:00 PM
    • 10:00 PM
    • 3:00 PM
    • 10:00 AM

    Best Days:

    1. Friday
    2. Tuesday
    3. Thursday
    4. Wednesday
    5. Monday
    6. Saturday
    7. Sunday
  1. Future of Social Media


    Social networks make all content, including individual posts, searchable through Google. Social networking sites that operate in certain industries will be more successful. For example, sports, finance, cars, music, movies, and other important opportunities. Purchases things will increasingly be made on social networks. Social pages also help customers respond directly without potentially damaging the brand. As wearable technology becomes mainstream, creating and sharing media has become easier. Everything will be mobile. Responsiveness and work on all devices will become the norm. Just tap and swipe to read the content and it will disappear as a draft. Social media will take center stage when mobile usage reaches 100%. Companies are getting smarter in using social media. They no longer shout about their abilities, they create strong content strategies and have a unique strategy for each social channel, working only on relevant channels.


    SMS messaging is actually vanished and can be an emergency when the messaging app takes over. Cloud content will increase as people begin to embrace this concept and let go of their psychological attachment to property. This will further enable sharing. People use social media more to participate in community activities with people they don't know but have a common language with. Opportunities for crowdfunding and mutual lending will only grow. The world is becoming more and more a community.

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