In today’s digital age, it would be a mistake to limit your brand’s digital presence to just websites, regardless of the type of business you run. Customers nowadays expect convenience and the capacity to do tasks quickly. As a result, targeting mobile devices is a must if you want to attract the most clients and…
Introduction Below-the-line advertising or BTL publicizing comprises unmistakable, vital, and direct promoting exercises zeroed in on designated gatherings of buyers. Regularly known as immediate advertising techniques, beneath-the-line procedures concentrate on transformations than on building the brand. BTL establishes knowledge with high touch. In this way, a salesperson can understand queries directly. They can decently characterize…
Introduction to ATL activities Introduction Above Line marketing or ATL advertising consists of advertising activities that are largely non-targeted and have a wide reach. Overtaking rivalry is turning out to be particularly challenging for everybody, and we normally endeavor to beat our rivals through showcasing methods so that an ever-increasing number of individuals will come…
Introduction Social media isn’t random. It takes strategy and preparation. As a business using social media, you want to share things that your customers want to engage with – a picture of your favorite customer; an update about an exclusive deal they can only get by liking your page; etc. Social Media has become a…
Introduction Branding is the technique of developing a powerful, positive perception of a business, its products, or services in the customer’s mind by integrating such elements as logo, design, mission statement, and a consistent theme throughout all marketing communications. So here is a guide to branding for beginners. Creating a Brand Identity The brand identity…
Introduction There are four major steps for a successful brand. It is very important to have an effective brand. Effective branding helps companies differentiate themselves from their competitors and build a loyal customer base. These 4 steps have been shortlisted below for getting a successful branding: Establishing Brand Positioning and Values The main objective of…
