Why Every Brand Needs an Explainer Video

Digitally, there is no time like the present when brands need to find a way to deliver, reach and differentiate themselves in the marketplace. An explainer video is the best way to make these happen. These short-form, visual videos simplify abstract concepts, emphasize the value proposition of products or services, and grab attention in a way that text or static imagery can’t. Why every brand (big or small) should have an explainer video.

1. Simplifies Complex Concepts

Make it easy: Explainer videos are the best solution for bringing complicated concepts or procedures into view. Whether you are selling a new product, a service or your brand’s core value proposition, an explainer video can get your message across. With animations, videos, and short scripts, these videos tell people what you’re all about and why it’s worth their time.

The tech company, for instance, can showcase the operation of its software through an animated explainer video so that people who aren’t computer scientists can understand it.

2. Increases Audience Engagement

It doesn’t even matter what media you have in the form of video, it is always better than other media when it comes to audience engagement. People will watch and share an explainer video instead of scrolling through a long article or a static image. Explainer videos are easy to view, short and concise which makes them a perfect video for Instagram, YouTube, and Facebook engagement.

3. Boosts Conversion Rates

There is research on how an explainer video on your landing page can boost conversions dramatically. Why? Because explainer videos answer the problem your customer is trying to solve, prove your service or product is an answer to their problem, and make them trust you. If the video has a strong CTA at the end, they will take action — to sign up, purchase, or even contact your company.

4. Enhances Brand Identity

Explainer videos are a great way to introduce your brand’s personality. You can make a great impression by using different animations, the same color scheme, and with the voice of your brand. – An effective explainer video cements your brand, so customers connect the video to your brand.

5. Improves SEO and Online Visibility

Video is what search engines look for, hence explainer videos are a great SEO booster for your website. an A explainer video embedded on your homepage or product page can help increase visitors’ stay on your site and signals to the search engines that you have valuable content. Also, you can promote videos on YouTube or Vimeo that link back to your site which makes you more visible online.

6. Adapts to Multiple Platforms

Explainer videos are multifunctional and can be used for any marketing platform. They’re perfect for social media, emails, webinars, or on your website. Because of this adaptability, you can send the same powerful message to different groups of people at multiple times and make a higher ROI.

7. Builds Trust and Credibility

Trust drives customer behaviour. An explainer video is transparent as it shows how your product or service works and answers the customers’ pain points right in front of them. This transparency also builds credibility and trust so that viewers want to connect with your brand.

Conclusion

This explainer video is not a luxury anymore, but it is now a must for any brand to be successful in the modern market. Explainer videos are the answer, by making complicated concepts easier to understand, and by driving engagement, SEO, and branding. They are a high-impact, low-cost way to reach your audiences and increase your business.

4. Enhances Brand Identity

Explainer videos are an excellent way to express the personality of your brand. With custom animations, consistent colors and tone of voice in line with your brand voice, you can make an impression. If it is a quality explainer video, then it gives your brand credibility so that customers will associate the video with your brand.

5. Improves SEO and Online Visibility

Search engines are fond of video content and explainer videos are a great way to SEO your website. Place an explainer video on your homepage or product page to keep visitors on your site for longer and inform search engines that your information is valuable. Also, videos that are put on websites such as YouTube can redirect to your website, which can increase your online visibility.

6. Adapts to Multiple Platforms

Explainer videos are also flexible, you can even use them across different marketing channels. They are useful on social media, email marketing, in the PowerPoint, or in your website copy. You get this versatility and you’ll have multiple audiences with the same impactful message, and it will get you the most out of you spend.

7. Builds Trust and Credibility

Trust drives customer choice. Explainer video gives a transparent view of how your product/service operates and talks about customers’ issues right there. This transparency creates authority and trust in which the viewer will be more likely to connect with your brand.

Conclusion

Explainer videos are no longer a luxury, but a necessity for any brand that wants to be successful in a crowded space. Making complex concepts more comprehensible, generating more views, SEO optimized and branding driven, explainer videos make a difference. They’re a low-cost, high-impact approach to reaching your target market and growing your business.

If you want to uplevel your marketing, you’re better off with a professional explainer video. Not just saying, “what do you do,” but also telling your reader why they need you. Make video the voice of your brand, and watch your business grow.