Why Explainer Videos Improve Conversion Rates

With the digital age, capturing and keeping the attention of the audience is hard for companies. Explanation videos have become the most popular method for getting over this hurdle because they can be a quick and fun way to explain things, sell products and gain trust with your viewers. Not only are these short, but they’re very effective, and it’s even been proven to increase conversion rates. And here’s why explainer videos are a lifesaver for conversions.

1. Simplifies Complex Information

Explainer videos are used to reduce complicated concepts into visual stories. Animations, voice-overs and animations combine to make complicated topics digestible for your viewers so that they can comprehend your product or service at a glance.

For instance, a tech company might have an explainer video that shows how its software addresses a certain issue so potential customers will understand the value proposition. With more visibility comes more confidence and the more conversions.

2. Engages and Retains Audience Attention

Video has an eloquent effect on you than words or still pictures. This is the competitive advantage in explainer videos where you can engage your viewers with action-packed graphics and storytelling. With time becoming shorter, having a cool explainer video on your landing page or on your social media is the way to get your message out before customers get bored.

Studies show that the person who watches a message in a video remembers up to 95 per cent of it, whereas the person who reads the message in print only remembers 10 per cent. This retention makes a big difference in decision-making and increases conversion.

3. Builds Trust and Credibility

In this case, trust is one of the biggest drivers for a visitor becoming a customer. Explainer videos – Make your brand appear human and make sure to give value. These videos establish trust by talking to pain points and showing the solution in a relatable, real-life style.

Incorporate testimonials, use cases, or an inside view of your explainer video to further prove the trustworthiness of your brand and get viewers to buy in.

4. Drives Emotional Connections

Explainer videos aren’t just facts and figures, they connect with your audience. Stories, music, and images – these videos get you to feel motivated, curious or relieved, and invite the viewer to get to know your brand. Emotionally connected customers buy more or subscribe to services, thus driving conversions.

5. Improves SEO and Website Metrics

If you add explainer videos to your website, not only do they help users get engaged, but the site will be more SEO friendly. The more videos on a website the better the ranking and visibility. Video also entices people to stick around your site for longer which reduces bounce rates and sends signals to search engines that your information is valuable.

The more visibility, and the more interaction from the users, the more conversions it will bring.

6. Encourages Action with Clear CTAs

Explainer videos orient you to do some specific thing, like purchasing, signing up, or asking for information. By having concise and interesting CTAs at the very end of the video, you can help people to go to the next stage in the process.

e.g. With a strategically placed CTA such as “Learn More”, “Get Started” or “Sign Up Today,” it encourages immediate action and therefore higher conversion rate.

7. Adaptable Across Marketing Channels

Explainer videos are adaptable, applicable to every type of marketing medium ranging from landing pages to email blasts to social and YouTube ads. This responsiveness keeps the messaging the same and is as effective as possible in generating conversions from wherever customers come across your brand.

Conclusion

Explainer videos are an amazing conversion tool. These videos take the complexities of thinking, connect them with viewers, inspire trust, and move people to take action — it’s like they get us from consciousness to action.

For any company who wants to expand their marketing strategy, then investing in quality explainer videos is an excellent option. They are not only user experience enhancing but also quantitative results driven tools and one of the most necessary tools in today’s competitive digital world. Get more conversions with explainer videos and your business will multiply.