7 Content Marketing Tools to Look out for in 2022

Did you know that over 60% of marketers create and publish at least one content piece every day?

That’s not all; content marketing has achieved three times more leads while saving 62% of the cost than traditional marketing.

But unlocking the highest potential of content marketing is not everybody’s cup of tea. Businesses find it difficult to create and implement successful content marketing campaigns.

Gone are those days when writing an engaging article and hitting the publishing button would drive skyrocketing views. Nowadays, with so much competition in the market and changing user requirements, you need to inject creativity into your content marketing.

But how?

Don’t worry; we got you covered.

With the right advanced tools to achieve a cutting edge over others, you can easily strengthen your content marketing strategy and attain desired business outcomes.

From content creation ideas to graphic design tools, from deep analytics to keep in check with the grammar, here are the six most useful tools that can help master the art of content marketing.

1. Canva – Level Up Your Visuals

You need a strong visual representation for your brand when posting images on social media or websites. You can use Photoshop, but it requires a certain set of professional skills to master its functionalities.

On the contrary, Canva will provide you with pre-built layouts and templates to create visually attractive images. You can drag and drop distinct elements to curate a pitch-perfect image for your marketing purpose.

Canva is a graphic design tool that content marketers can use to extract brand-friendly graphics for paid ads, socials, and articles.

You can opt for different layouts according to your needs. Look at the example below:

These are some templates available for creating your Canva design; if you need to create an Instagram post, the template available is sized perfectly for Instagram.

2. Grammarly – Create Quality Text Content

Grammarly is the detective that can help you figure out all the silly grammar mistakes in your content and even help you revamp the tone and quality of your sentences.

It assists in the content editing process based upon the voice you want to write. You can improve the sentence structure and select what edits you want to implement in your content piece and what you want to ignore.

It has a powerful AI system that can completely transform and strengthen your writing game.

Create a powerful impact in your articles, ad copies, emails, and any other content form with Grammarly.

3. AnswerThePublic – Know Your Audience

Many businesses and marketers find it hard to connect with the audience while perfectly implementing their content marketing strategy.

The reason is that they don’t know what people want to know. They deviate from the crux of the topic, which results in an average success rate.

AnswerThePublic helps to cover all those gaps.

You just need to type in a specific keyword you want to craft content for, and the tool will provide you all the details of what people are searching on Google related to the same topic.

You’ll get a brief idea about creating content that’ll connect with the audience and target the touchpoints people are looking for.

After knowing all the search queries of your target audience, you’ll understand the pain point and curate your content, providing the audience with the solution to their problems.

4. Semrush – SEO Mastery

If you want solid SEO-focused content, you need a tool to filter out all the primary keywords, LSI keywords. Semrush can do that for you in the most effective manner. It can help you strategize your content and increase your chances to drive subscriptions, traffic, or conversions you want.

Get detailed insights about the competitors’ websites and get content marketing ideas from what’s already working in the market.

You can also track your SERP positions and perform SEO audits to analyze how your content marketing campaign performs in the SEO segment.  Granted, there are other rank tracking tools on the market to help you understand your SERP positions, but they don’t always give a full picture of all aspects of SEO like Semrush does.

5. BuzzSumo – Analyze & Find Influencers

BuzzSumo is a highly powerful analytics platform to reveal all the topics you should craft content for and even help you figure out influencers for better marketing of that content.

Run in-depth analysis search and extract tailored reports so that you get a brief idea about how your competitors are implementing their content marketing strategy.

The tool is also ideal for scheduling your content and editorial planning; before you kick-start with your drafting process, BuzzSumo is the tool you need to access.

6. SocialPilot – Social Media Expertise

If you want to solidify your presence on different social media channels, SocialPilot is the arsenal you are missing out on. It is one of the leading social media management platforms that can help you schedule and publish social media posts swiftly and easily.

You also have the features to manage bulk scheduling. If you want to post content for different social media accounts for the next six months, you just need to upload a CSV file containing all the details about your posts, and you are good to go.

You can also use its content curation feature by adding a topic you want to create content for, and you’ll automatically get a list of articles. This way, you can easily combine content marketing with Social Media marketing.

Envato Elements is an all-in-one unlimited creative subscription. Whether you need stock photos for your blog posts, video templates to tell your brand story, or a theme to build your website, Envato Elements offers everything you need to ace your creative projects.

Although you need to pay to access all 57M+ assets, you can also enjoy monthly freebies, including fonts, presentations, videos, and much more.

These are some of the standout tools you should use for your content marketing campaign. No doubt, there are tons of other tools you can use but don’t forget to consider these because you need to have access to some of the finest tools to make your campaign a success story.

Get Ready With Your Content Marketing Campaign

It doesn’t matter if you are planning or about to implement your content marketing strategy. With access to the right set of tools, you can enhance your efficiency and achieve better results in less time.

With access to all the above tools, you can create a high-value content marketing campaign with some eye-catching visuals.

So, what are you waiting for?

Leverage all the above tools and boost your branding with finesse.

If you need any assistance with content marketing and digital marketing process, you have RepuNEXT providing 360° online solutions for brands to transform and create an impact in the digital landscape.

Have a look at the plethora of services and make an everlasting impact on your target audience.

Author Bio

Sweta Panigrahi is a Content Writer at SocialPilot. Her strongest pursuit is to capture social media happenings in her well-researched blogs. From codes to meme posts, her search history is a confounding mess. When not typing out blogs, you can find her in a sunny corner scribbling poems.