Building a brand is crucial for a company if it wishes to grow and prosper. Branding furnishes businesses with individuality beyond products and services alone and builds something distinctive and unique that customers can connect with. It is essential to know about the current branding trends in the market. So we have compiled a list of impactful branding trends that will help you grow your business.
Brand Activism shows how to connect your business and the values that you follow. Consumers wish to pursue a brand that also follows similar values as them.
Minimalism is a branding trend where you only use essential items such as simple texts, shapes, or simple elements. It allows creating a visibly appealing aesthetic. The user will only focus on something you want them to focus on.
Quirky branding includes hand-drawn illustrations and bizarre imagery to overlapping aspects, asymmetry, and messy design. It’s a trend acquired by a wide range of brands from traditional industries.
It adopts aspects from both art and industry, such as geometric shapes, strong lines, and sharp corners. This trend possesses a minimal, modern, and functional feel which comes from elements of retro design.
Colour gradients are so popular because they’re incredibly versatile with a wide range of creative applications. Gradients can be seen in various instances like photo overlays binding images to a brand’s color palette.
Several brands use the 80s or 90s references as a robust source of inspiration, due to which many are putting a fresh spin on much-loved reminders and quickly recognizable icons. Pop culture references are very much in right now.
Immersive Brand Experiences
immersive brand experiences are all about giving your audience a tour of your world, persuading interaction, and creating a connected and active community. These experiences can be by hosting a themed event, developing an online game, or interactive experience.
Bold Playful Type
If your brand is bold, use bold lettering, playful shapes, vibrant colors, and design elements to create a fun approach with typography and illustrations.