A Logo is a design that represents one’s organization. It is a design that is utilized by an organization for its letterhead, advertising material, and signs as an emblem by which the organization can easily be recognized also called logotype. The logotype is a graphic representation or symbol of a company name, abbreviation, trademark, etc.
Logo design is all about generating the perfect visual brand mark for a company. Hingeing on the type, a logo usually contains a symbol or brandmark and a logotype, along with a tagline.
A Logo Specifies Key Information About Your Business
A Good Logo also gives your customer some important information about your company: it can communicate the industry you exist in, the service you contribute, your target demographic and your brand values.
For instance, a company might use circuit imagery in their logo to indicate that they operate in the software industry. Or they might use a particular colour to communicate they are committed to being green/environmental. Or they might use a popular font to highlight that they are luxurious.
A Logo Creates Brand Recognition
Logos also leave a visual effect that remembers your customers that, well… you exist! In other words, logos can build strong visual associations with a business. This association enables customers to keep your brand in mind. Guess about brands like Nike or Mcdonald’s, whose logos are so universal that they can be instantly comprehended with or without the name attached. It’s no wonder that logos are such a major part of brand identity.
The Elements Of a Logo
Aspects work together to form 7 types of logos:
- Typography: When it comes to form, a logo will usually include some manner of typographic element. This can vary from a monogram-style single letter to an abbreviation or the full title of the business.
- Colour: Logos can be white and Black monochrome or multicoloured. Multicoloured logos always have palettes that are either analogous, significant colours of similar hue, or complementary, meaning colours of distant or opposite hue.
- Imagery: Sometimes typography is supported by symbols or icons. These can be characteristic or composed of abstract geometric elements.
In particular instances, logos also contain decorative elements extremely as line work or visual punctuations—such as small stars or dotted lines—that don’t necessarily build a specific, stand-alone image.
- Context: In some examples, a logo is also specified by the context in which it is used. It’s significant to think about when and where logos can pertain.
Generally, we see logos online, in store fronts, on business cards, in advertising and in print. But your business might have particular desires.
Logo design must be a different concept based on the particular design requirements of a business. The strategic use of fonts, colours, and other components should be there in the logo. But it should also be a versatile, scalable, memorable design. A contemporary logo design tells potential customers or website visitors that your brand or business is hip and engaging. A solid logo can ascertain trust and credibility.