Tips for Creating Captivating Brand Stories Through Video

Video storytelling is a must-have for brands wanting to get in front of their consumers on a deeper level. Video is one of the strongest stories and if used properly it increases interaction, trust and loyalty. Here is some advice on how to tell brand stories that your audience will enjoy:

You Have to Know Who You’re Featuring: Before you start building your video, you should always know who you’re speaking to. Find out what they like, what they dislike and so on so that you’re messaging them specifically. The more human the narrative, the more authentic the connection.

Be Real: Being real is the best way to trust your audience. Humans want to hear true, personal narratives, not pristine, sales pitch messages. Your brand story, struggles and triumphs to show off your business’ humanity.

Focus on Feeling: The impression, rather than the details, is what people remember. Show a video that will make you feel something like happiness, motivation or sympathy. Emotional appeals can linger with viewers, spurring them to buy into your brand.

Show, Don’t Just Say: Video is one of the strongest tools out there. Be sure to tell your story in visuals, animations or behind-the-scenes videos instead of text. It lets your audience immerse themselves in your brand.

Keep it Simple: Humans don’t have much time for things when they’re online. Try to make your videos short and sweet, mentioning only the most important aspects of your story. Make sure it is concise within the first few seconds to grab your readers from the start.

Create a Call to Action: There should be a purpose to a video. Be it directing viewers to your site, to engage with you on social media, or to buy something, always put a call to action. Simply and clearly explain to viewers what to expect.

Optimize for Platforms: There are many platforms out there with a different set of video needs. Make your videos compatible with every platform like  Instagram, YouTube, and Facebook. YouTube for example can use longer, deeper videos but social media is more appropriate for short videos.

Make Your Video Fit Your Brand Voice and Theme: Your video must be consistent with your brand. The same messaging on all videos strengthens your brand identity and establishes recognition with viewers.

Combining these methods will help you to make videos with big, memorable tales that will get your audience interested and distinguish your brand in a digital ocean of noise. A good brand story can help to improve your digital marketing and build trust with customers.