Off-page SEO means all of the things you can do outside of your website that will help you enhance your SERP position including link building.
It is also used for promotion methods such as website design, social bookmarking and blogging.
Difference between Off-Page SEO & On Page SEO?
On-page SEO is a method used for optimizing individual web pages for rank better and earn further relevant traffic in search engines. in SEO like Google, Yahoo, etc…refers to a factor that affects your website and web page listing in the search results. They use internal linking. And the owners spend 70% of their time for on-page activities. On-page SEO looks at what your site is about.
Off-page SEO contains such as links building, search engines, link exchange , increasing link popularity etc…They use direct linking. Website owners spend 30% of time for activities. Off-page SEO looks at how your website popular.
Activities of Off-Page SEO
- Brand Mentions
- Social Networking
- Content Marketing
- Influencer Outreach
- Guest Author
- Broken Link Building
- Social Bookmarking
- Questions & Answers
Commenting: commenting helps to make and keep a relationship between users and the brand owners and also with other commenters
Brand Mentions: Social mentions is main factor for increase brand mentions by engaging with social media audiences
Forums: search and participate in forum discussions which are related to your product/services. Create a connection with that community, answer to the threads, give your advice , solve the problems of others
Social Networking: A good off-page SEO strategy is to engage and lift your social network to boost the reach of your content.
Content Marketing: each and every social media applications has its own unique content. for example, YouTube for videos, Instagram is more popular for images and stories, and Facebook and Twitter for expressing thoughts and opinions. snap chat is for sharing pictures etc…through this way, visitors from Google will find your content piece. and if they like, they will share it also with friends or family
Newsletters: Newsletter is a best way interact with your audience.it is very cost effective . avoid sending too many newsletters , it will make the audience annoying. It will decrease the audience.
Influencer Outreach: Influencer outreach is the act of reaching out to famous/popular social media authors within your area of interest and getting them to share your content
Guest Author: There are lots of blogs are available for guest posts. You just need to identify the keyword that you were interested in.
Broken Link Building: it is very interesting because, It helps to find non-working or broken links and also contact the owner of the resource with the broken link.
Social Bookmarking: Social bookmarking is a good way to bring visitors quickly. Top Book marking sites are Delicious, Digg, StumbleUpon, and Reddit
Questions & Answers: Writing the right content and distributing it to the right people can be the best ways to grow your authority on different question-and-answer websites like Quora,Yahoo Answers etc.