Graphic design is the process through which the projects of visual communication are graphically transferred. The major aim is to provide a particular message to certain groups of the society with specific goals and objectives. The solution to a problem is visually offered in the process of graphic designing. The objectives are to be creative, innovative and must be a lateral thought. Graphic designing is also commonly known as visual communication designs.
The application area of graphic design is not forced within certain borders. They are widely spread mainly due to their interdisciplinary type. Some of the common areas where graphic design is used are branding, artistic drawing, technical art, photography, signage, video editing, photo editing, and animation, 3D modeling, and printing among many others.
A graphic designer is an individual who possesses the skills to create graphic art with varied tools. They act as an encoder who will comprehend the message required to be conveyed and present it to the audience or the user in the most effective manner. They work in varied stages of creation such as interpretation, representation, ordering, correcting, etc.
The process of creating a graphic design is created through the acceptance of client requirements. Once the linguistic presentation of the client’s need is conveyed accurately, the designer then converts those verbal elements into graphic manifestation. The scopes of graphic design are highly vast and can be used in the aviation industry just like being used in the advertising field.
Some of the elements that are used in the process of creating attractive graphic designs are as follows:
Typography is a combination of the design, alterations, arrangement, and characters that are used to create an illustration. The arrangement of typography is done with the selection of point, size space, typeface, kerning, and lining. The typography plays an important role in the overall appeal of the content as it makes it attractive or otherwise.
- Page layout:
Page layout is the element that is used to arrange the varied compartments of the content in a page. The elements that are under the focus of a page layout are the images, placement, text area, styles, etc.
Page layout is often a vital element to focus on when the material is planned for getting printed as it will only then be printed properly. If the page layout of printing is not set right, then there are high chances that these elements might tend to get cut-off or blurred in the printing process.
Printmaking is often the final stage of graphic designing where a particular material is used to print the content. With the right settings, it is possible to print these materials on a wide range of products and in multiple counts as well. The print in technical terms is called an impression.
Graphic designing is one of the most lucrative careers in today’s world as it offers a wide variety of tools to be used to design and communicate the idea of the client to their targeted audience.