Digital marketing has changed the way of marketing a product in the market. In this modern era, a website is a spokesperson for your brand.
A satisfying website will attract customers and support brand building. An entertaining website can be engaging, increasing conversion rate and brand visibility.
Sometimes web designers apply modern features to make the website look cool. Adding too many features can make the website complex.
The pros and cons of using animation on a website.
When it comes to using animation, there are so many elements. But few of them can work for you, whereas few can act against you.
This article will give you a piece of brief information on different aspects of using animation.
1. The animations are engaging and eye-catching.
Animation videos are highly engaging, which is why they are used on websites. It is a proven tool to grab the attention of the visitor. Its moving pictures and pop-up colours fascinate the customers towards the website.
2. It helps in promoting a brand.
A website speaks for your product and service. The purpose of a website is to help in marketing, and animation acts as a catalyst in promoting your brand. A catchy animation can arrest a customer’s reflection for a long time in mind.
3. Add extraordinary features.
Animation helps to showcase the creative side of the website. You can create a unique way to present your product and customise your message according to the requirement. An exquisite presentation can make your website stand out in the crowd.
4. Improves the conversion rate.
An attractively designed website can bring a spark to an increasing rate of sales. An engaging website has the potential to hold a visitor for a longer time; interested visitors can turn into loyal customers.
1. Animation can make a webpage slow.
A faulty animation can slow a website, and a long loading time means low traffic. Slow loading time will also affect your Google ranking.
A good website loading time is below 2 sec. So a customer leaving a wrong impression about the website means a decrease in sales.
2. Visitors can get distracted.
There are a lot of features in animation that can be annoying for the users.
Sometimes web designers use too many pop-up colours on their website; People can lose their focus on the article.
So while developing an animation, keep away from unnecessary elements that can make the website poor.
3. Animation can worsen the user experience.
Animation can make a visitor confused if the message is not clear. An animation that is complex to understand for the customer can make the website ruined. Bad experience means low visitors.
So try to make a user-friendly website to improve the customer experience.
4. Required professionals.
If you need high-quality animation for your website, hire a professional Web designer or a programmer. A lot of money needs to invest in an effective animation. A poor animation can drive the visitor away from your website.
Animation is the most powerful marketing tool in today’s world. There are many advantages of applying animation to a website, like an increase in retention rate and sales, customized messages, and many more.
Using animation also has some cons on the website. A web designer and developer must balance both sides before adopting the right element according to the website.
Here are a few points to highlight before adding animation:
- Message to convey
- Effect on the loading speed
- User guidance
- Suggest some best-animated videos.
Ans: Some of the best-animated videos are
- Character animation
- Motion graphics
- Whiteboard animation
- Live-Action and mixed
- Do I have copyrights on my video?
Ans: Yes, your video has copyrights and can go anywhere.
- What is the process of making animation?
Ans: In short, here are the steps:
- understand the business goal.
- Develop a script
- Voice over