Doing your research is always an excellent choice rather than going with the market trend, allowing you to understand the basics of the concept and decide whether the tool/technology or other sophisticated product is right for you. Hence, we present you the kinetic typography animation benefits for business people and marketers.
1- Attraction and Retention
Creating and publishing a text-based video does not cost much money, but it is equally effective in generating results. Viewers have the opportunity to grasp the main ideas of the video when we combine stylized moving text and audio to transfer information to our audience. Adding some animated text at the beginning of the video is a combination of great music. As a result, you can easily promote your brand name and attract customers’ attention.
2- Short, Effective, and Informative
Internet users want to watch short videos and stay in touch with them. The typography video is concise and brings the point (name to the highest level videos only). Using kinetic typography in After Effects allows you to capture and retain the audience’s attention.
3- Great for Highlighting Important Points
Not all parts of the video need to be the same. For example, some areas of the video only talk about the subject matter background and other additional information. However, viewers need to understand the components of the video, and these can be trigger points that will enable you to take the action you want from your potential customers.
Kinetic typography with shapes works well to communicate and highlight important points of the video to your audience, depending on the nature of the video.
- Aesthetics makes it Fun to Watch
One of the important reasons a typography video can be so helpful is the entertainment aspect. Despite giving some helpful information, people do not like to watch boring videos on the internet. The combination of text and sound, beautiful colours, and a little action will engage your audience in the video. If you know how to use kinetic typography perfectly, most viewers will watch the video to the end. However, some viewers can watch the video again only to see the beautiful animations.
Kinetic typography animation videos cover all aspects to impress marketers and business owners. First and foremost, video works great for content marketing, be it lead generation, sales or providing some essential facts.