Tips for Crafting Memorable Explainer Videos

Explainer videos are a great way to present a complex idea in a concise and understandable form. Here are a few tricks to make an explanatory video that will make it memorable:

Define Your Objective Clearly

Decide what you’re trying to get across before beginning. A concentrated approach makes sure the video is crisp. Find the pain point your product or service addresses and have that at the top of your page.

Keep It Short and Sweet

Attention spans are short, especially when we do it online. Be on the lookout for 60–90 second videos. Get to the point, get rid of the hokey stuff so the message is as compelling as possible.

Start with a Hook

Your first two seconds of video are the most important. Make a hook that grabs attention in the first place. Whether with a question, an assertion, or an image, keep the opening fresh.

Use Simple Language

Explainer videos are all about taking the fuck out of things. Be free from jargon or esoterica that may leave your readers confused. Stay with simple, easily digestible words that your audience will identify with.

Tell a Story

No one listens to statistics or hard data. Think of your explainer video as a story, a beginning, middle and end. Introduce a problem, describe your solution, and point out the value persuasively.

Engage with Visuals

Video makes the difference in an explainer video. Break information down through animations, diagrams, or plain graphics. The images must fit with the story so that the information is understandable and easy to remember.

Call to Action

End your video with a CTA. Whether it’s getting viewers to sign up, try your product, or get more information, say exactly what you’d like them to do next. A clever CTA is enough to convert visitors into clients.

Invest in Professional Production

A good video can make you different from the competition. Invest in expert voiceovers, animations, and audio to make sure your video looks and sounds professional. Putting a professional spin on the video also makes it more convincing.

These are just some of the things you can do to make an explainer video that people will relate to, that tells your story, and that makes a difference.