If you are looking for systematic growth on social media platforms, the first thing you must invest in is a management tool. You can reduce the need to have a devoted team and also free up more of your time to focus on creativity. Since social media management tools are generally expensive, you must make sure you have the best before you make a choice. Here are a few things you must look out for in a social media management tool:
- You must get the value for your money from the tool.
- The app you choose should have the ability to support multiple social media profiles.
- The app must offer detailed analytics regarding your apps.
- You should be able to schedule your posts with the help of the app.
- Check if the app offers the option to automate your updates.
Sprout Social is one of the best social media management platforms available today. It integrates with Facebook, Instagram, Twitter, LinkedIn, Pinterest and YouTube. You can easily switch between these platforms and manage your content effectively across them. Sprout Social allows you to schedule and automate your updates on your feed. ViralPost is a useful feature that Sprout offers, it helps to boost the visibility of your content. Sprout also manages user reviews and messages in an effective manner, allowing you to respond to them. Sprout’s comprehensive analytics lets you analyze your audience growth, post engagement and link clicks across all your social media platforms.
Hootsuite is a greatly useful management tool that lets you manage over 35 social media accounts and streams including Twitter, Facebook, Instagram, LinkedIn and Google+ simultaneously. It lets you respond effectively to customers, react to reviews, analyze stats and schedule posts. Hootsuite offers several plug-ins like Hootlet in order to make content sharing easier and more effective. Not only does it manage your content, it also tracks key terms across social media platforms to bring your brand’s expertise to a relevant situation and thereby gain more customers. Hootsuite also lets you manage your team effectively, you can add collaborators, edit posts and assign tasks accordingly. Everything considered, Hootsuite is the one stop destination for all your social media management needs.
Buffer is a moderately priced streamlined social media management tool you can use to organize your brand’s social media activity and improve user engagement. Like Sprout and Hootsuite, Buffer can manage content across multiple social media platforms. You can use Buffer to schedule your posts, enable discussion with multiple members of your teams and keep an eye on your social media stats. It offers several intuitive features like social media calendar, image creator, video/gif uploader, RSS feed and so on. It also works on both iOS and Android, so it is a great way to monitor your social media platforms whenever you want, wherever you want.
Sendible allows you to schedule and monitor engagements across your social media accounts. There’s nothing better than a dedicated management platform that would help marketers with their hectic schedules with clients and campaigns. Sendible assigns and delegates tasks in a timely manner for which it encourages workflows and approvals. With helpful features such as roles and account limits, work becomes easy for agencies working with clients and freelancers. Sendible also has an optimized timing feature, much like the ViralPost by Sprout.
Feedly is one of the budget friendly options on this list. It focuses on content curation. You can use the content Feedly has automatically curated in order to publish between your own content. Feedly allows you to organize posts from various publications, as well as share content with collaborators. With the help of the Feedly AI research assistant, you can filter good information from below average information. Feedly also integrates with Sprout Social. You can also share to platforms like Buffer, Hootsuite, IFTTT, LinkedIn and Zapier. Feedly works on both android and iOS devices, as well as on web browsers.