Videos are out there in many shapes and sizes, from a straightforward iPhone video all the high to major Hollywood films. For many videos, there are too many moving elements to go away your process to chance.
Video production process
Video production is over simply pressing the record button on your video camera.
The method of making a video from thought to completion consists of three phases: Pre-Production, Production and Post-Production. Part one (Pre-Production) is where all the planning and coordination happens, section two (Production) is once you capture all the elements which can be in your final video and section three (Post-Production) is where all the elements get altered along and combined to create the ultimate video.
Explaining the Video Production Process
While the video production methodology will vary based on the style, content, timeline, effort, and budget, there are some basic building blocks that are common among prosperous video producers.
Phase One: Pre-Production
The initial step within the method of creating a video is all regarding preparation and setting the groundwork. During this phase, it’s important to try and do the planning, research, problem-solving, furthermore as organization necessary to set your video project up to be a success.
The pre-production section includes:
- Video strategy/goals
- Story selection
- Project timeline
- Script creation
- Production team/equipment needs
- Location Scouting
In order to spot all of these elements, it’s important to conduct a series of meetings. Again, this method will vary depending on the team and thus the scope of your project, however here are some basics to assist you get started.
- FactFinding: Bring your video production team and stakeholders along to discuss the purpose, strategy, and goals for your video and the way it’ll be used once it is finalized. If you’re going to work with an external video production company, this can be the part of the process where you’ll want to communicate things like branding, target audience, and thus the tone and feel for the piece.
- Pre-Production Meeting: This meeting is sometimesheld between your video producer and also the primary purpose person for the project. Don’t forget to line the timeline, determine the characters, and finalize any location details. This meeting can be done over the phone or in person.
- Site visit: Depending onthe complexity of the shoot, it should be helpful to try and do a visit to your location, significantly if neither the producer or videographer has seen it.
4. Shoot Preparation: Before showing on the location for your video shoot, your video producer got to ensure that scripts are reviewed and approved, interview queries discussed, characters are vetted, schedule is finalized and locations are confirmed. Of those details can facilitate confirm that the production part goes smoothly.
Phase Two: Production
The conferences are over, the preparation is complete. Now, it’s time to have some enjoyment! The production phase is wherever you capture all the interviews and footage for your video. This is often the half where the story begins to return back to life.
The production part is where all the raw materials for your video are going to be captured. If you’ve got specific visions, ideas, or visuals that you simply just want to be enclosed within the ultimate product, ensure that you simply have clearly communicated that together with your producer before the end of the production phase.
The production section includes:
- setting upthe sound/lighting/video equipment
- Conducting interviews
- Recording voice-overs (if they’re required for your project)
- Capturing b-roll (extra footage that’s used to support your story)
Especially if you’re using an external video team, we have a tendency to recommend the primary purpose person is on location to act as a result of the conduit between the video producer and your brand.
Phase Three: Post-Production
In this phase the producer and editor head to work after the production section is finished. Throughout the post-production phase, your video production team will begin the strategy to organize, plan, and edit the particular video.
Your producer will transcribe all of the interviews conducted after rigorously reviewing all the footage. Then, they’re going to assemble the story and therefore the video editor will do their magic to bring all the things together.
The production section includes:
- workthe interviews
- Production of the ultimatestory
- choiceof music
- Video editing
- Final Delivery
Your video production team will handle all the daft and bolts of creating your project return to life. So, merely stay tight and look forward to the magic to happen. This method takes some time and creativity, so don’t expect that it’ll happen overnight.
Every production company can have fully different timelines for the post-production phase, however you’ll be able to set up for it to take approximately 6-8 weeks unless you’ve discussed another plan with your company.
Note: if you’re wanting for a project with a shorter turnaround time, ensure to mention that to your video team. Many companies have the facility to work among your timeline if you create that clear from the start of the project.
Once the draft of the video project has been created by your video team, it’ll be the time for your project purpose person and key stakeholders to step into the mix:
- Initial approval and revisions: Once the initial version of the video is edited, it’s time to review the work. Assumingthere are some changes that need to be made, the revision methodology can begin. If you’re in operation with a video company, there’s additionally a pre-defined range of revisions or hours kept aside for revisions.
- Final Delivery: This is the time to export the video to its final format after the video is finalized and approved. If you’re going to use the video on a specific platform (or platforms) ensureto talk that together with your video team. All platforms (YouTube, Facebook, etc) have slightly fully different specifications for best video playback.