Analytics and Tracking1 Comment
world got zoomed into their technological devices, making them highly effective and reliable. The increased proficiency of technology has enabled man to use it to satisfy all his needs. Even shopping essentials has become an online task, will products just one click away.
The following year can only witness the surge of digital technology and its advancement in even further prospects of life. Ecommerce will also be one of the major elements that will aid in the process of more digital usage. But for the business owners to make a proper profit out of their eCommerce sites, they must start adapting themselves to the online needs of their customers as well as start getting prepared for the prospects in the industry.
Below are some of the solutions which might be impactful when put to use in eCommerce during 2022:
- Use of voice commerce:
There has been a sudden increase in the market for voice assistance. From Alexa to Cortana every device has inbuilt voice assistance which will reduce the effort of typing content to be presented. It simply recognizes the human voice and performs the command bestowed upon it.
Amazon Echo with Alexa and Google Home by Google are highly proficient tools that are capable of performing all tasks. It has been predicted that, by 2025, there would about75% of households making use of voice assistance. Therefore, it will be a beneficial tool to add elements of voice commerce to the eCommerce site so the process of online shopping can get easier. Along with it, the earlier adaptation of these techniques will only aid in the business to get a competitive edge over its other industrial entrants.
Here are some ways to prepare the site for adapting voice queries:
- Optimize your content with SEO to have an increased chance of landing in top searches
- Add in new features of voice assistance to the website similar to that present in Google search.
- Provide voice-oriented navigation service to the website. Constantly keep updating the mobile app as well to include such features.
- Arrange and present the products in such a manner that it is easier for purchasing through voice commands.
- Bitcoin payment options:
The payment done with money has evolved further in the past few years. From the initial usage of currency notes and coins, the last decade witnessed the revolution of online banking and the use of credit and debit cards. These online scopes made it easy to purchase products, despite the backup of real currency at present.
The money matters have only evolved further and have become highly vibrant. It has made the dip into digital currency like bitcoins apart from other payment options like Google Pay or PayPal. Cryptocurrencies are the talk of the town and are highly being considered as a payment option in eCommerce.
- Usage of omnichannel shopping:
Omnichannel shopping is the term that is used for offering the customers an easy option of shopping through varied platforms and different channels. It has been revealed in a survey that around 73% of people have used different channels and platforms for performing their shopping. Based on their convenience and time, they can select varied means to conduct their online shopping.
Thus, having multiple presences as an eCommerce site will be highly beneficial for increasing its profit, as it offers its customers a wide range of choices to perform their online shopping. Even analyzer tools can be used to determine which product is in demand and what products or demographic customers make use of their website for shopping while which customer groups use the mobile app for shopping. Having possession of such details will help in developing them accordingly.
- Dynamic pricing:
Dynamic pricing is another simple method that can be used to gain a competitive advantage over other online retailers. It will attract more customers, which in turn will translate to more profit. Despite selling the best product internationally, there are chances that the product might still not be sold profitably due to the lack of proper marketing.
But apart from marketing gigs, there must be right pricing being listed against a product or service that lures in more customers. The pricing must be done by considering the quality of the product along with the purchasing power of the targeted audience. There is numerous dynamic pricing software that will help in determining the most competitive price for a product after a thorough analysis of the market, competitor’s price, product demand, and many more.
- Sustainability practices:
The world has become highly conscious regarding its carbon imprints. There are constant issues of globalization and other environmental hazards being raised in the present situation to bring awareness towards safeguarding the earth. Thus, being an aware consumer, many people support the initiative of businesses that offer green products or sustainable products.
The customers feel contented when using a product that is eco-friendly as they help in the process of safeguarding the planet. Thus, it is recommended that eCommerce promotes its manners of sustainability so that it is deemed to be an environmentally conscious brand and gains more customers.
These are some of the methods through which a brand can build a winning e-commerce website.