Essential Factors of On-Page SEO and Tips for optimization
What is On-page SEO?
SEO which means Search Engine Optimization. On-page SEO means the process of optimizing pages with specific keywords on your site to boost rankings and user experience. It helps to improve visibility and traffic.
12 Essential Factors in an On-Page SEO:
Content: Content is the main part of On-Page SEO. This data will help the users to understand things.
Here are the content factors you need to keep in mind to maximize your on-page SEO:
E-A-T means Expertise, Authoritativeness, and Trustworthiness. E-A-T is a part of Google’s set of rules and is baked into Google’s Search Quality Evaluator Guidelines.
Keywords are ideas and topics that outline what your content material is about. It is also called search queries.
- SEO Writing:
search engine optimization writing is the procedure of writing content for a rating on the primary web page of search engines like google and yahoo. This is achieved by researching applicable keywords and developing optimized content material that answers the user”s intent.
Some of the takeaways like:
- Don’t overuse the keywords
- Keep sentences and paragraphs simple, clear, and brief
- Use bullets and numbers
- Use sub-headlines
- Visual Assets :
Visual assets give you opportunities to boost your SEO. Using images, videos, and info graphics do more excellent than making your web page visually interesting for visitors.
HTML: Hyper Text Markup Language or HTML is the standard markup language/code used to create and structure your web pages and their content. HTML includes a series of elements. They will tell the user’s browser what to show and where to show the contents. it tells search engines what your page is all about and where they should rank you.
- Title Tags :
Title tags are still very essential and needed for SEO. The main purpose of a title tag is two. the first task is to help the users to understand the main context of the web page they are clicking on from search results, and the second one is to provide more contextual data to search the engines. This helps them to get an idea of what a web page is all about.
- Meta Description :
A meta description is a knowledge about your page that occurs in the search engine results below the title / URL of your page. The description does not directly factor into your search engine results page (SERP) rank but involves whether a user clicks on the link to your page.
- Image Optimization:
Images are very essential factor in ensuring that your content is more available and attractive to users, however they’re equally crucial in terms of SEO.
- Geotagging :
It is the method of adding correct worldwide positioning data, including specific latitude and longitude, to a website or picture found online.
Website Architecture: Website architecture is the hierarchic structure of pages on your website. It describes the way you categorized and interlinked content material on your site
- Site speed:
Slow sites turn visitors away. So speed is an important factor.
- Responsive Design:
responsive design helps to make web pages which discover the visitor’s screen size and orientation and change the layout accordingly
- URL Structure :
URL (Uniform Resource Locator) structure is the structure of how a specific URL looks like. it starts with usually “http” or “https” .
Link building is the practice of obtaining links to your website from other websites.