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SEO ON PAGE What is on-page SEO? On-page SEO pertains to any optimization that you control and encompass on your website. With on-page optimizations, you aim to create your website more useful and valuable to users to enhance your rankings or visibility in search results on Google, Bing, and other search engines. On-page SEO:…
Off-PAGE SEO Off-page SEO also known as off-site SEO is the action seized from the outside of the site to enhance ranking on the search engines and snatch the highest role within the search engine result pages. Its performance comprises creating backlinks, enhancing visitors’ engagement, and many more. While optimizing the off-page SEO pertains…
DIGITAL MARKETING Digital marketing, also called online marketing, is the advancement of brands to connect with possible customers using the internet and other aspects of digital communication. This contains not only email, social media, and web-based advertising, but moreover text and multimedia messages as a marketing channel. It can seize many forms, containing online…
SOCIAL MEDIA Social media is an internet based communication that facilitates the sharing of thoughts, ideas, opinion and any information via network and communities. Most Popular Social Media Platforms in 2022 : Instagram Facebook Twitter YouTube Pinterest LinkedIn Snapchat TikTok WhatsApp Instagram: Instagram is a photo and video sharing…
SEO On-Page What is On-page SEO? SEO which means Search Engine Optimization. On-page SEO means the process of optimizing pages with specific keywords on your site to boost rankings and user experience. It helps to improve visibility and traffic. 12 Essential Factors in an On-Page SEO: Content: Content is…
Off-Page SEO Off-page SEO means all of the things you can do outside of your website that will help you enhance your SERP position including link building. It is also used for promotion methods such as website design, social bookmarking and blogging. Difference between Off-Page SEO & On Page SEO? On-page SEO is…
Content SEO SEO content is online content designed to be ranked by search engines (such as Google). Also, content written for SEO is usually optimized around specific keywords. SEO Writing Tips Use Keyword Phrases: Use applicable, keyword-rich phrases in your headlines as well as throughout your content to let both readers and search…
DIGITAL MARKETING Digital marketing is a brand promotion that helps to connect with potential clients via the Internet and other forms of digital communication. It is also known as online marketing. This includes e-mail, social media, web-based advertising, and text and multimedia messages as marketing channels. Why digital marketing is importance? Digital…
Introduction Graphic design is necessary in the world of digital marketing. It’s the first and most crucial step in getting your message out. A well-executed design can help you capture your target audience’s attention and communicate your message. But a poor design can do more harm than good, leading to a negative perception of your…
SEO focuses on improving the websites ranking as well as the ability to drive visitors through the likes of Google whereas the SMO focuses on driving traffic through social media platforms. SEO Search Engine Optimization (SEO) is a tool which helps to improve your website by increasing the visibility when people are searching…
SEO or Search Engine Optimization is one of the most important and one of the types of digital marketing channels that help you get free and organic traffic from search engine result pages. There are a large of digital marketing companies that predominantly works only on SEO. Therefore, if you do an online course on…
Social media analytics refers to collecting and organizing data from social media sites and blogs and evaluating that data to make accurate business decisions. Here, social media refers not only to Facebook or Twitter but any platform users use to promote their business. These insights can be used to not only make tactical adjustments but…