SEO courses offered by Google

SEO or Search Engine Optimization is one of the most important and one of the types of digital marketing channels that help you get free and organic traffic from search engine result pages. There are a large of digital marketing companies that predominantly works only on SEO. Therefore, if you do an online course on SEO, you increase your chances of getting a job in digital marketing. SEO is a large topic involving different techniques and methods which help you rank your website on top of the search engine result pages.

People who want to learn digital marketing or are just starting their career as digital marketers perform various SEO tasks daily while working on various client projects. Sometimes people have certain misconceptions regarding SEO, and therefore they look for or want to pursue an online SEO, having which they can easily learn the SEO better. To make a note, there are various online courses available where you can easily do a certification course. Google, one of the largest Search engines on the world internet, also provides many online courses for SEO. Get to know about the SEO courses in this post,

Attract And Engage Customers

Google joined hands with Coursera, a leading online learning platform that offers a set of courses called Attract And Engages Customers. This is an online SEO course which covers all the fundamental concepts of SEO.

Get Started With Search

For people who want to learn SEO from scratch or want to explore the world of digital marketing and SEO. Get Started With Search is a course that you can try out. The course is free, and it consists of six different lessons with a total course length of 45 minutes. It covers topics like

• Fundamentals of Search Engines
• How search engines work
• How search engines visualize the web
• Organic search
• Paid search
• Google search console Fundamentals

Get Discovered With Search

Get Discovered With Search is another small course offered by Google which covers some of the fundamental concepts but important concepts of SEO, which covers topics like

• SEO- Fundamentals
• How search engines understand a website or a webpage
• Important SEO factors to consider
• Ways to create a successful SEO plan
• How to do keyword optimization
• Differences between a long tail and short tail keywords in SEO

Make Search Work For You

Make Search Work For You is another SEO course where you get detailed information about SEO-related topics mainly related to On-Page SEO, one of the most important and significant types of SEO.

Topics the course covers are as follows

• Meta tags optimization
• Significance of heading elements
• Optimizing web page copy
• Off-Page SEO Fundamental and important concepts
• How to encourage people to link to your website
• social media promotion
• Overview of Internal SEO and localization

The Complete SEO Course From Reliablesoft

Reliablesoft academy, a leading SEO learning platform, provides a fundamental but comprehensive SEO course which covers the basics, intermediate and advanced level SEO concepts. The course covers various topics, which includes

• Fundamentals of SEO
• Technical SEO and Website Audit
• Website Optimization for SEO
• Off-Page SEO
• On-Page SEO
• SEO for eCommerce websites
• How to do keyword research
• How To measure the results of an SEO campaign with the help of Google Analytics and other analytical tools

After completing the course, you need to appear for an online SEO certification examination and pay a nominal fee to earn the certificate. The duration of the examination is merely two hours. The certificate you will receive can be shared with your prospects or in your resume, which would help you get a job in SEO or digital marketing companies.