SEO: WHAT IS IT?

We use Google on a day-to-day basis, but how exactly are the pages ranked, and on what basis do they rank on the first page?

SEO stands for Search Engine Optimization. It is a game of ranking, where it is a battle of having pages rank higher on Google to attract the most traffic with their content. Now how exactly does Google rank a page?

• Convince search engines that your page offers the most relevant content to the searcher’s queries
• Have a page that loads quickly
• Providing high-quality content
• How well your page is structured and easy navigation.

It’s the process of making a website more visible to see on a search engine’s results page. To go into detail, a great SEO strategy and game plan will put a brand’s website at the top of the list on a search page, therefore increasing the possibility that people will visit the site. Search engines always strive to provide the most relevant and promising results for a user conducting a search on a specific topic, so that when a user runs a search for “chocolates,” the very first result to appear isn’t a bakery, but a shop that sells chocolates as well as a definition of the dessert. To understand better, SEO helps to make a search helpful to the user and can be crucial in bringing traffic to your site.

Along with all the above factors, we can improve our SEO in multiple ways. Here are 5 ways you can improve the rankings of your site.

1.PUBLISH CLEAR AND ATTRACTIVE CONTENT

SEO optimized content is one of the most important aspects for a good search ranking. Around 800 to 1000 words is what we should aim for to help improve rankings.

The content should be search engine optimized in ways such as having relevant topics to your audience by using researched keywords and titles, Incorporate keywords in your header tags, meta tags, and URLs, these make the search engines life easier by helping them establish your site. However, originality plays a very important role as well.

2.SITE ARCHITECTURE

A well-structured site can help improve user experience, by helping people find the information they are looking for in a rather easy way.

An exemplary and promising site would have its page structured in such a way that

• Search engines can crawl their website efficiently
• Good page navigation
• Strong internal linking structure
• Great lead-generating content

Having a solid site architecture would increase the dwell time of your users and is a crucial step in getting the right attention from your traffic.

3.IMPROVE SITE SPEED

Improving site speed is a crucial step in SEO. Waiting for web pages to load can be heavily inconvenient for users. A bounce rate that is relatively high can impact your Google ranking drastically.

Fixing broken links, reducing image sizes, cleaning up code can very much help in improving the performance of your site.

Enabling caching is a major step towards greater site speed, if you are using WordPress plugins such as W3 Total Cache or W3 Super Cache can help in caching site-wise.

4.LINK BUILDING

For audience development and marketing, link building plays a crucial role. Links build connections, without them attaining traffic would be difficult.

Link building is vital as it establishes links in relevant sites which in turn helps the overall user when they look for specific topics. It is often considered as a “vote of confidence” between sites.

Alongside SEO performance link building has various benefits such as

• BRAND BUILDING

If brand building is done right, it can help brands establish power and authority in the industry. The expertise that gets involved in brand building can take your company a long way.

• TARGETED TRAFFIC

If your link is from a highly recognizable and visited website, chances are you are going to be attracting a targeted amount of traffic with the related queries,

• GREATER SALES OPPORTUNITIES

Potential customers come from relevant sites and can help you skyrocket in sales. This means you can sell to the right users and

potentially grow your business much more.

5.MAXIMISE CTR RATES

CTR(click-through rates) boosting can help search engine ranking.

CTR rate is determined by the number of users that click on your links or ads, it Is an important metric as it can help you understand your customers. Having a low CTR rate indicates that you are not targeting the right audience by having them not clicking your links.

Here are some ways you can improve your CTR rates

• OPTIMIZATION OF HEADLINES

Include two keywords of focus. Make it attractive and helpful to your content

• CTAs

CTAs(Call to Action) must be convincing and prompt for your users.

• INCLUDE IMAGES

Images have a great way of increasing high CTR rates, use the right images as per your brand needs.