DA(Domain Authority) in simple words, is used to determine how well your page is ranked in search engines. It gives a score based on your performance and how likely your page is to rank higher, it was developed by a software development company called Moz. Domain Authority scores ranges anywhere from 1 to 100, with higher scores guaranteeing a greater likelihood of ranking.
HOW IS IT CALCULATED?
Root domains and inbound links are some of the factors that are used to calculate DA. A site with a higher number of inbound links will score higher, it is important to have a lot of links to your blog, product pages, in order to score higher.
HOW TO SCORE A HIGHER DA?
To get ahead in the competition, we would need to have a higher Domain Score, there are few ways we can achieve that
- AUDITING ALL YOUR BACKLINKS
All the backlinks to your website need to be audited. To score higher in Google you would need to have your backlinks from high authority sites.
- CONTENT THAT IS ENGAGING
To increase the content score you would require interesting and attractive content to bring in traffic, metrics such as organic traffic and bounce rate can help in increasing your score.
- HIGH-QUALITY LINKS
An essential part of increasing your DA score is having backlinks. You can use the skyscraper method to do this effectively, a content marketing method that involves assessing the content of your competitors and ensuring yours is better than theirs. That way, it’s more likely to earn your page more valuable backlinks from high authority sites.
Developed by Moz again, this software helps you understand how well your specific page ranks in the SERP(Search Engine Result Page). The score is based on a 100 point logarithmic scale and it fluctuates from time to time as the software is constantly being updated.
It is a comparative tool where it can help you determine how some pages are more powerful than others when it comes to how many backlinks it possesses.
One of the most popular flow metrics would be TF(Trust Flow). Spam being one of the biggest issues on the web has got search engines developing numerous ways of tackling them. Trust Flow is a very useful metric trademarked by Majestic that analyses how trustworthy and legitimate a site is by measuring its quality, quality being the most important factor here. If a site has good trust flow, chances are it had good legitimate and qualitative backlinks, for which Google rewards them by ranking them higher.
Even though you 100% make sure that you have only quality and high profile backlinks, there will be without doubt low-quality backlinks that are generated automatically by a large variety of directories or other sorts of backlinks.
CF(Citation Flow) is a score that focuses on the network of backlinks and quantity of links rather than the quality of links. Citation Flow is often used as a good measure against competitors.
If backlinks are obtained from high-quality sites, one would assume that the Citation flow and Trust flow would be the same. The analysis that CF produces is more accurate than the regular backlink report. If your page has a backlink from a website that has good citation flow, chances are that you would get a citation boost. However, if the trust flow increases then the citation flow also increases, but if the citation flow increases it is probably not going to increase your trust flow.
Domain rating is used to determine the score of a particular website’s backlink network and rate it anywhere from 1 to 100 on a logarithmic scale.
DR in simple words assesses the backlink popularity. To establish a high domain rating for your webpage, SEO specialists should ensure that they are creating great quality, relevant, and authoritative content on their site so that other domains will want to create backlinks with it. There are many strategies that a marketer can execute to acquire backlinks and increase domain rating, including the acquisition of lost links and links with errors of their competitors and even guest posts/blogs.
Many SEO-based companies have developed a series of technical tools to help understand and determine the overall performance of your domain and its potential of ranking along with its competitors, although Google does not use these factors in its algorithm, it is a mere understanding of a potential ranking.
URL Rating (UR) is one of the most essential SEO metrics provided by Ahrefs, a very popular toolset. It allows studying the link profile along with its quality, leading to a specific website. The specialty of this metric is that it can be used on specific individual pages as well as the home page, like page-level metric.
The URL rating is used in determining multiple scores or values from page to page in websites whereas, the DA(Domain Authority) gives you a score based on the entire domain and gives you an idea of the overall condition of the website.