Website design, or web design, signifies planning, conceptualizing, and arranging content online. Website design evaluates both visual aesthetics and functionality and includes mobile apps, web pages and user interfaces.
There are two major areas to know during the website design process:
User Experience (UX) Art direction and Design
- Art direction: Art direction adds branding and visual inducement to the user experience. Graphic designers and website designers work in a team to create a website or landing page that matches a brand’s personality and tone — and persuades the user to keep browsing.
- UX design: It is the visual and interactive expression of a website’s strategic and functional necessities. For instance, the goal of your professional website is to enable potential employers or clients to hire you. A business website is meant to stride customers through the sales. The goal of an e-commerce website is to boost customers’ exact purchases. UX design works to create the user’s journey easy, pleasant, and clear no matter what the goal is.
Techniques For Effective Web Design
- Know your audience: Understand who visits your website and what devices they try to view it. If an organization already has user or customer data to share with its design agency, this data can inform the website design process. If the agency is developing a custom website design from scratch, an organization may have to formulate some assumptions about its audience and renovate the site as data comes.
- Understand your customer’s goal: Assess why users come to your website. Maybe they are new customers striving to learn who you are as a brand and what you have to offer. They could be returning customers coming back to purchase more products, find more inspiring content, or pursue more. Once you know your visitors’ goals, you can design a web experience that attains those goals in an easy, visually appealing way.
- Make your content: First, take stock of what kinds of content you already have at your disposal, then strategize how to utilize it effectively on your site. Evaluate search engine optimization (SEO) and how your content links to and from your web pages. Excavate the terms your audience is searching for — using these terms can formulate it easier for your customers to learn what they need, creating additional chances for conversion.
- Remember Accessibility: As you design your website’s front end and back end, assess what elements might be challenging for people with disabilities, and add features to accommodate them.
- Be affluent with your content management system (CMS): If you are developing content at scale, you need a way for many various people to push that content to your web pages. With a content management system, designers can create website templates that enable anyone to quickly develop new pages and share up-to-date content.
Benefits of Great Website Design
Great website design is a representation of great strategy. If your strategy is well-defined, your website will enable you to meet your objectives. Depending on your organization, those purposes may be more leads, more sales, more content views, or more engagement.
With a great website design in place, brands can point on pushing traffic to their site and let their high-quality content support customers build an emotional relation to their brand.
Elements of Website Design
- Visual design