5 COMPELLING BENEFITS OF VIDEO MARKETING
In this highly competitive digital era, we have to constantly look for better solution to promote our product or service through which we can stand out from the crowd of neighbour marketers to grasp the prospects attention. In the row of advanced marketing, Video marketing holds the first place with its impressive and eye balling advanced effects and versions. It is evident to be a most powerful and effective marketing strategy forever. Who will miss those pleasing, attractive or funny clips?
Our daily routine become a race where everyone run to atleast touch their dreams. Who finds time to read your text ads or 2000 words content? – maybe this is exceptional. What if just a two-minute video can ease your work. Yes, human nowadays impressed by short clips, videos, GIF, and other visual sources as they offering information in minute and entertain too. The survey says, 99% of marketers using video as their magic wand to generate sales. There is a 3% increase in use of video marketing comparing to the last year. It is expected to rise in coming years. Especially B2B marketers using pre-produced video as their marketing tactic.
Hey don’t panic! If you are not in the game already. Come let’s know more about the key benefits of Video marketing for your business.
- Video boosts conversion rates.
One of the best Internet Marketing Company in US – HubSpot says, Video on the website can improve page quality and time customers spend on your site. Video is a versatile tool for salespeople to increase engagement and supports in entire customer support journey -which eventually generate increase conversion rates.
Maybe some marketers feel that it takes more money for customer acquisition. However, it 3x your marketing efficiency and help you in attracting more customer, building brand awareness, and getting broad reach than other marketing methods.
- Video is a great addition to your email marketing campaigns.
Our inbox maximum flood with marketing or ad mails which we never take time to even open it. Unless it has some attractive images or flash images. Likewise, if you include videos on to the subject line, it is certain you are going to increase the click-through rate by 200-300%. If your offers, message, or any other marketing scripts conveyed via video along with voice over or a colourful stomper definitely it will be your trump card.
- Search engines love video.
Search Engine always looks for an engaging content that gives exact solution or suggestion to the visitors. Video is always a preferable form of content that gives them instant solution without taking much time. Video gets more views and engagement than any other long form content. As you know, YouTube is not just a video streaming site, it is the second largest search engine behind google. If you upload a video on YouTube, then you can simply visible the heavy reach and increases the probability to show up in the search engine result page.
- Video builds trust and credibility.
Video is an easy way to create greater impression on your brands and it helps you build better personality for your business by enabling you to connect with your viewer. As video is easily understandable, you never miss any of your audience and can inform your customers what is all about with a simple catch description. 90% of the users prefer video to understand the products and services and they consider those as the trusted business. Eventually, visitors turn into your customers.
- Video encourages social shares.
Now as the technology becomes handy, most of the people use smart devices to search for and chat with… Your end users don’t sit and read your 2 pages of content as it is very tough to read in mobile screens and due to lack of time. When the social medias enter the game, marketing become more fun and effective. Here, just by sharing a video your visibility touches the roof and go beyond.
As video holds most fascinating and attractive features and can say unlimited features – creativity is only limited by your imagination. You have the whole opportunities in your hands to create impressive videos that attract more audiences.