8 Steps to Creating Social Media Campaign that Gets Results,
Let’s talk about the nitty-gritty details of rocking out a social media campaign.
Here’s a step-by-step approach to help you plan, create, and execute a social media campaign like a Pro.
- Confirm the goal of the campaign
Whenever starting a campaign don’t hesitate to collaborate with your team. Discus what is the main aim of this campaign and who our target audience and whether it is an event, eBook, or usual business promotion. You have to be clear about your call to action. Make your customer do you want them to when they see your post.
- Decide promotion strategy
At this stage, you have to decide what kind of content you need for each social media channel. There are numerous ways to present your content in different forms. For instance, On Facebook, you can create events, photo ads, carousel ads, lead forms, etc. and on Instagram, you can awareness, contests, quizzes, story ads, IGTV ads, etc. likewise on other social media platforms. Hence, understand the purpose and run the campaign accordingly.
Are you looking to interact with your customers? Then social media will be your first choice. There are many important tools available to handle each social media individually and the native tools for each platform to utilize the complete features they have.
- Create a calendar and set the schedule
Once your goal and type of campaign are confirmed, then it is time to confirm your schedule on a calendar. To make the perfect plot of the schedule, plan up the time and day for your campaigns for each platform like for the week or month. Research and finalize the timing at which there is more possibility for your content to go viral.
- How to create visual content
Now, you can start creating visual components with the aim and target planned in the afore steps. You can also make use of some free or cheap images offered by some trusted sites if there is a budget constraint. Or else you can get the help of graphic designers to create a fun and attractive image. We have built these social media posts within a few minutes using Canva.
Another feature-packed tool is Design Wizard. This is a new graphic designing software that allows you to create personalized images in seconds. Its cloud library has about 1 million high-quality images and thousands of templates. Added to these features, it can integrate with HubSpot, Marketo, Buffer, and Intercom.
- Schedule posts
After getting content on your hands, schedule your posts. Put all your content in the social media tool of your choice. What we use is Hootsuite. It is not less in competency. Buffer can be another option to manage your social media platforms.
- Monitor performance and set respond alerts
Even though you got the best tool to manage your social media platforms, it is important to monitor its performance, and responding to the comments and queries of your customers is what makes your process more intense. It creates a great relationship between you and your customers and increases credibility. For immediate response, you can set the alert from your management tools whenever you get comments or any actions performed by the end-users.
- Plan visual with the nature of the content
Create an image or visual content according to the nature of the campaign. If the campaign is for an event, or for a launch of a product, then text content followed by photos might be more appropriate. Or else, if it is a giveaway or contest, photos of winners or people participating can capture the eyes.
- Analyse to adjust your strategy
After running the campaigns make sure to document your work to analyze the performance and reach of all campaigns. Also, each time posting, the content notice its timing to compare it with other postings posted at different timings. Because sometimes your morning post may be a big hit and forenoon might be a great flop. Examine which type of content attracts the most and which doesn’t. Accordingly, adjust the future campaigns for better performance.
Social Media activity has a greater impact on your inbound marketing plan. Hence, don’t lose the goal for the high leads, visits, or more customers in a short time.