Introduction You might’ve heard the term “visual identity” before, but what does it mean? More importantly, why should you care? In this article, we’ll break it down for you and show you how a strong visual identity can help your brand thrive. What Is a Visual Identity? Visual identity is the first impression that your…

Introduction So, you’re looking to package your product. Great! It’s an important part of marketing your business, and it’s also a lot of fun. But where to start? Don’t worry; we’re here to help. Below are three of the most asked questions we hear from clients about packaging. We’ll also give you some tips to…

Introduction The next time you pick up a new lipstick tube, a shampoo bottle, or a tube of toothpaste, take a second to think about the true cost of packaging. What do we mean by that? Well, let’s take a closer look. Packaging may seem like a small and insignificant part of the products we…

Introduction A visual identity is an important part of any business. It helps create a consistent and professional image for your company and can be used to communicate your brand values and ideals. A Professional Visual Identity Will Make Your Business Look More Credible. A professional visual identity will give your business an instant boost…

Introduction You may have heard this before, but it’s worth repeating: Good packaging can make or break a product. It’s the first thing potential customers will see, and it’s often the determining factor in whether they’ll take the time to learn more about your product. But with so many products , how do you make…