What do keywords really do? When people type or search for queries in the search engine, the words or phrases that they use are called keywords. In order to have a successful SEO, keywords are very essential. Nowadays we find search engines like Google, Yahoo and Bing giving more preference to a term called entities…

We use Google on a day-to-day basis, but how exactly are the pages ranked, and on what basis do they rank on the first page? SEO stands for Search Engine Optimization. It is a game of ranking, where it is a battle of having pages rank higher on Google to attract the most traffic with…

DA      DA(Domain Authority) in simple words, is used to determine how well your page is ranked in search engines. It gives a score based on your performance and how likely your page is to rank higher, it was developed by a software development company called Moz. Domain Authority scores ranges anywhere from 1 to 100,…

A Blockchain is a particular type of database and has a varied means to store data. The data are first stored in blocks which are then linked through chains. As and when a new data enters or the remaining data is updated, the latest data is also connected to the previous block and it is…

Below-the-line advertising is the process of marketing or advertising without the mainstream medium such as television or radio. The mode of a direct campaign such as direct mailing, trade shows, catalogs which are done with the focus on marketing is also under the category of below-the-line marketing. The main reason for the promotion of products…