Alt text, also known as “alternative text” or “alt attribute,” is a short description of an image that is displayed when the image cannot be displayed for some reason. Alt text is important for both search engine optimization (SEO) and accessibility, as it helps search engines understand the content of an image and allows people with disabilities to access the information contained in the image.
Here are several ways to maximize the use of alt text for better SEO and accessibility:
- Use descriptive and relevant alt text: Alt text should accurately describe the content of the image and include relevant keywords. This helps search engines understand the context and relevance of the image and can improve your image search rankings.
- Keep it concise: Alt text should be no longer than a few words, as anything beyond this limit may be truncated in search results.
- Avoid using the word “image”: Using the word “image” as alt text does not provide any useful information about the content of the image and should be avoided.
- Don’t stuff alt text with keywords: While it’s important to include relevant keywords in your alt text, avoid keyword stuffing, as this can have a negative impact on your search rankings.
- Use alt text for decorative images: If an image is used for decorative purposes only and does not convey any important information, it’s still important to use alt text. This allows screen readers to skip over the image, improving the accessibility of your website.
By following these guidelines, you can effectively use alt text to improve your SEO and make your website more accessible to users with disabilities. This, in turn, can lead to increased traffic and a better overall user experience on your website.