The incredible growth of internet over the last decade has laid open a world of opportunities for IT professionals. There are many work-from-home options such as Website designing, graphic designing, Affiliate marketing, online selling, creating YouTube tutorials, hosting services, etc.
WordPress is a complete arena , and it offers a plethora of work-from-home options for IT professionals. WordPress SEO Consulting, WordPress Speed Optimizer, plugin developer, theme developer, etc. are some of these.
One can also opt for jobs like that of social media marketing manager, content writer, SEO consultant, website maintenance, online reputation management etc. which have become popular in the internet world today. Let us look at some of them.
Starting a website
Investing your time and energy in being present online is worth every effort. It will pay you huge dividends. The largest publishing platform in the world, WordPress, can help you in establishing your online presence. You can expand your existing business or services or even start blogging about your interests. WordPress is easy to install and use. It is even being used by many top companies like Walt Disney and Sony. With WordPress you can easily start your own website or blog.
Choosing the right WordPress theme that looks professional and aligns perfectly with your business objectives is very important. WordPress offers thousands of themes that can be used in their original form or customized as per one’s requirements. While choosing a theme, make sure it is mobile-friendly. But given the extent of options available on software like WordPress, companies hire WordPress specialists to do the job in the best manner.
Using relevant plugins will make your work easier. It can convert your website from a bundle of static pages to a conversion machine with the right use of plugins. Some plugins like security tool, backup tools, SEO tools etc. are imperative for every website. There are many others that can be more business-specific. For example, MonsterInsights is a very popular plugin that can track the visitors on your website and also tell how and why the users are visiting your site. That said, it is also advised not to cram your website with too many plugins as too many of these are likely to negatively affect the performance of your site.
The content is undoubtedly the king of any website. The right content gets its share of rewards through social sharing and search engine ranking. The content should be relevant and engaging and should reflect your brand values. Blogs in the website amplify the importance and effectiveness of the website. To make sure that their content attracts visitors, the demand for content writers and editors is huge in the IT industry. Content writers create quality content that is SEO driven apart from regularly updating it and keeping it free from spam comments.
All the designing and the content writing goes to waste if you cannot attract visitors to your site. Here is when SEO comes into the picture. WordPress offers several automation widgets that enhance the SEO of your website. Some effective plugins for SEO include Simple URLs, Widget Logic, RBI Internal Links, Twitter Feed Pro etc. SEO specialists research and analyzes the latest trends to implement strategies that make your website rank high on the internet. Many SEO expert companies have cropped up in recent years to help big companies in ranking high on search engines.
Review your hosting plans
Picking the right host for your website is as important as picking the right theme. The right host will ensure that your website functions efficiently. People avoid cutting corners and saving money since most cheap hosting companies cram the server with hundreds of sites, which makes your website slower. A good hosting company is hence much sought after.
Just like plants need your home and car need regular maintenance to function well, websites also need regular maintenance and updates. Some people opt for user testing once in a year to identify the loopholes in the website like broken links and to make improvements in it.
Security update is another important component of website maintenance. Websites that are made on WordPress typically have a lot of moving parts like plugins, theme, and installed website security. To save your website from hackers, viruses and malware, be sure to regularly update your security system. The security factor assumes greater importance when we talk about e-commerce websites that handle private data of the public.
Next under website maintenance comes regular backup. The backup of the website should be taken at least once a month to ensure that your data is secure. Even if something unexpected happens, your backup will act as a safety net.
There are enormous opportunities in this arena as many website owners assign this task to professionals and themselves concentrate of other aspects of the business.
Google Analytics is a powerful tool to check on the progress and growth of your website. You can get a plethora of information about your visitors–where they are coming from and how they are using your website. There are several tutorials offered by Google that can teach you how to set up and how to make the best use of this tool. Google Analytics jobs are recession proof and are continually gaining popularity.
Social media maintenance
To give you business a commanding presence, social media is profiles are important. The right profile build a pleasant brand image and promotes business. But maintaining this presence is equally important. Social media maintenance includes:
- Penning posts for Twitter, Facebook, Instagram, Google+ etc.
- Tracking of customer response to gain valuable consumer insights
- The right timing and scheduling of posts in a manner that is periodic.
- Generation of precise analytics to calculate ROI
- Building brand image
Realizing the immense importance of social media marketing and maintenance, the demand of professions in this field is ever rising.
Online reputation management
Online Reputation Management is just like an online version of public relations. With the radically changing internet scenario that allows consumers to be more vocal than ever, companies have to come up with fresh ideas and ways to deal with the consumers online. Things like quick and polite replies to comments on your content, addressing criticism, being transparent, taking action against illegitimate attackers, promotion of positive reviews about your business, etc . all comes under the ambit of online reputation management. Companies are hiring specialists to handle their reputation online as no one wants to risk their hard-earned positive brand image. Such specialists are well trained in measuring, managing and enhancing your online image.