SEO On page and Off page | RepuNEXT

Search Engine Optimization has been there since the internet has been public and the early days, companies have been following the SEO techniques to reach their audience, bring traffic to their online sites, drive growth and income.

But Search Engine Optimization has changed a lot since it was first used to include too many keywords as much as possible into the content and fill pages with backlinks. On an extended time, this has become a technical and advanced method that is well informed by current web user behaviour. Today an SEO Analyst in Chennai used both on Page and off page methods to make sure high – quality websites to make it appear on the top of the search engine result pages.

But what is difference between the on and off page SEO, and how can a SEO Analyst or a Digital Marketer in Chennai can make use of them to serve clients? That is exactly what this article is about, so stick around to know more about these modern techniques that is used in SEO practices.

On – Page SEO

This includes all kinds of on – site methods you can use to make sure a webpage will range on a Search Engine Result Page (SERP) and it can also guide you to analyse how well that page ranks. Both the technical and content elements are used to enhance the page quality, so that the traffic you get to your site is more relevant. This is very essential step and include more activity to perform.

On- page SEO includes various aspects and they are;

• Title Tags
• URL structure
• Meta description
• Headings
• Alt text for images
• Internal links
• Site speed
• Responsiveness

Best technical practices of On – page SEO

• Title Tags

To designate a webpage name, title tags which are HTML elements can be used and that will show on Search Engine Result pages as a clickable result title. Each must have a unique content about the page, keyword optimization and under sixty characters in length.

• URL structure

This is also very essential when search engines find how similar a page is compared to a query and it must be descriptive of the subject. This can also be optimized with URLs with keywords that are relevant.

For instance – A good URL structure must be https://www.foodies.com/rice- Chinese (Compared to www.foodies.com/123456)

• Meta description

These must be brief by vivid descriptions that elaborate on title tags, outline’s the content and tell audience why they must read the content instead of others. This appears below the URL and the title and it must be kept within 160 characters.

• Headings

These are the titles you offer your content and they must be in Heading1 (H1) format for the best results. They must also focus on relevant and information words and while this can be optimized with subheadings (H2 to H6) following the same techniques but never repeat the phrases or keywords throughout a post.

• Alt text for images

Also referred as Alternative text offers search engines with more explanation about a picture, though it is mostly used to relate pictures to web users who cannot see them. As such, this must be descriptive and specific of the picture content, try using character within 125 and optimize with phrase or a keyword only if needed.

• Internal links

This can make your website easy to navigate for your audience, but they also make is easier for the search engines to know your website and index the content which might result in higher rank. Also, your website must link back to grouping or subgrouping page and to the homepage.

• Site speed

Site speed or page load speed is also equally essential as slow loading page have 47% high bound range of people expect a website to load within 2 seconds and 40% will depart after 3 seconds. Also, slow – loading pages are penalized by search engines with low rankings, so its essential to make sure the site speed.

• Responsiveness

A design element that makes sure your site will show well on any devices, this includes desktop and mobile devices. This will ensure to be an essential element as more and more audience use mobile device all over the world for online search.

Also, note that keywords work as a glue that grasps the hold together your on – page search engine optimization strategy as they can be included into all these tech elements to guide the right audience check you at the right time. keyword should be researched and picked carefully in order to be effective. Also, it must be worked in a hassle free and natural way.

On – Page SEO content impact

While the technical aspects are essential, content is also one of the most important on – page element which helps in bringing the traffic to your site.

But just any content will do and internet users are looking for similar, Interesting and engaging that suits a need.

FAQ

1. What is SEO and how it works?

SEO or search engine optimization is a technique of optimizing a website to get unpaid traffic from the search engine results.  

2. How to use search engine optimization?

To achieve the results, find relevant keywords with excellent search traffic potential then create and optimize pages. Make sure the site is easy to access to both humans and search bots. Now build relevant link from other top-quality sites.

3. What is on page search engine optimization?

On – Page search engine optimization means to any action that is taken on a site to improve its performance.

4. Is traffic essential for rankings?

Yes, algorithms will find what has cause a hike in traffic before finding out whether this is a signal that the website has something for the audience.

5. Name some of the top SEO practices?

In general, there are some important SEO practices to follow, quality content, keyword, backlinks, etc are some of the basic SEO practices to follow.

SEO On page and Off page