You might not be aware of ways to increase your brand’s social media engagement rates. One of the various ways to increase social media engagement rates of your brand’s social media handles, one of the most important and primary ways is by making the use of on-brand images. Images are one of the strongest forms…

Branding and marketing are two important business functions that work together with the target of increasing revenue. Marketing and branding sound similar, but business owners should clearly distinguish branding and marketing to integrate them successfully into digital strategy. Branding can be stated as a method of researching, developing, and applying a distinctive feature or set…